Examinando por Materia "Juntas directivas"
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Ítem Análisis de las buenas prácticas en juntas directivas para empresas del Distrito de Medellín(Universidad EAFIT, 2024) Toro Sierra, Santiago; Jaramillo Londoño, Laura Victoria; Téllez Falla, Diego FernandoÍtem Estrategias corporativas y competitivas de gerentes de mercadeo del sector de alimentos y bebidas en el área metropolitana del Valle de Aburrá(2019) Duque Carvajal, Edilson Andrés; Restrepo Díaz, David AlejandroThe marketing manager plays a very important role in the design and execution of the company's strategy, so that his profile as a strategist, his skills and technical capacity to generate value, are determinants to build the base of growth and sustainability of the business. All this contributes directly, both to the performance of the company's management, as well as to the management of the stakeholders that must evaluate and decide on the corporate and competitive strategies of their businesses, among which the author poses (Puranam & Vanneste, 2016) as sources of potential synergies for decision-making and strategy development, such as research and development managers, human resources, finance, purchasing, the legal manager, production, distribution and sales. Marketing managers are immersed in a complex business and consumer dynamics: on the one hand, the limitations in controlling the external and internal conditions of their environment, on the other hand, the absence of a long-term vision due to the requirement of short-term results. Around this dynamic, the tools and methodologies raised in the academic field, such as competitive analysis, product strategy, marketing communication, price management, innovation and development of new products, brand management and marketing plan, can not to be related to the type of problems and difficulties that are generated in the process of strategic decision making in the area of business marketing. Since marketing professionals face a combination of conditions and situations that are difficult to predict and control, defined by the author (Bennett, 2014) as Volatility, Uncertainty, Complexity and Ambiguity (VUCA), work strategies and dynamics that balance are generated between theory and technical capacity, and through the process, practices and experiences acquired and adapted to elements in transformation of the industrial ecosystem in which the company participates and the brands it represents are generated. This research work stems from this need, and therefore has as its main objective, categorize corporate and competitive strategies among marketing managers in Medellin in the food and beverage companies sector.Ítem Morir de junta, morir de comité(1985) Restrepo Santamaría, Margaritainés, 1952-2008