Examinando por Materia "Journalism innovation"

Mostrando 1 - 1 de 1
  • No hay miniatura disponible
    Publicación
    Innovación en la industria de medios digitales : diseño de un modelo de negocio disruptivo
    (Universidad EAFIT, 2024) Villalba Barrios, Deisy Judith; Ángel Restrepo, Pablo
    Journalism is undergoing a profound transformation due to changes in the digital ecosystem in recent years. This has affected the internal structure of media organizations, especially native digital media, which face significant challenges in achieving sustainability, given that their value proposition is an intangible object: information. This research is based on a literature review on innovation in digital media, a case study of the Uruguayan media outlet la diaria and the design of an innovation roadmap for digital media in Colombia. Throughout this research, the implications of innovation in the media industry and its application to key business model factors are explored, identifying three essential elements for innovation in digital media: the value proposition based on content, the relationship with the community, and the diversification of revenue sources. Through the case study of the Uruguayan media outlet la diaria, elements such as the transformation of media into content platforms, the importance of technological development, and the challenge of being competitive in the job market are included as elements to be evaluated by the current industry. Finally, a process has been designed to innovatively transform the business model of digital media, ensuring their sustainability and relevance in an ever-evolving environment.