Examinando por Materia "Internacionalización de pymes"
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Publicación Plan de exportación para la internacionalización de la empresa Vinagres Finos Limitada en el mercado europeo(Universidad EAFIT, 2025) Cuadros Pardo, Yaneth Milena; Álvarez Ortiz, Omar Alberto; Henriquez Diaz, Ángela MaríaThe following is an export plan developed for the company Vinagres Finos Limitada, with the objective of evaluating the feasibility of its expansion into the European market. This plan contains a detailed analysis of the main macroeconomic, regulatory, logistical and cultural variables in different European countries, allowing the selection of those that present the greatest opportunities for success for the export of apple vinegar with and without infusions. Based on the results of this analysis, Spain has been identified as the priority target market, followed by France as an alternate market and Italy as a contingent market. The study concludes with the formulation of a concrete action plan for internationalization to the Spanish market, including entry strategies, regulatory requirements, export logistics and potential distribution channels, which allows the company to take a solid step in its internationalization process.