Examinando por Materia "Internacionalización de productos alimenticios"

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    Plan exportador empresa Fitnut S.A.S
    (Universidad EAFIT, 2020) Garavito Hortúa, Óscar Julián; Henríquez Díaz, Ángela María; Giraldo Hernández, Gina María
    The current text makes a diagnosis of the current conditions of the company FitNut S. A. S. through interviews with its owner and consultations of current information on business performance, its production, commercial and marketing processes. Some primary and secondary sources, different databases and government sources, such as the Ministry of Commerce (Mincit), and the markets with the greatest potential for the export of product of analysis, the best option for the company, are also reviewed. Finally, the product will be analyzed in the target market through the study of tariffs, trade barriers, the existence of competition, export logistics and the approximation to cost and price, to finally design the strategy based on a SWOT analysis that will allow have the key actions and recommendations for the implementation of an export plan.