Examinando por Materia "Internacionalización de la empresa"
Mostrando 1 - 7 de 7
Resultados por página
Opciones de ordenación
Ítem Cascabel Indumentaria S. A. S.: Diseño de un plan para la exportación de ropa deportiva de pesca(Universidad EAFIT, 2018) Masso Herrera, Luisa Fernanda; Zúñiga Raigoza, Jaime Alberto; Uribe de Correa, Beatriz AmparoCascabel Indumentaria S. A. S. is a Colombian company that manufactures sportswear with technical specifications for fishermen or people who are constantly exposed to heat and water in sports activities -- As a company, it has had its ups and downs in the market, but it seems to be ready to expand its horizons, has made some attempts to send goods abroad and now the possibility of becoming a true exporter is on the table -- Thus, the idea of making an export plan that contains the key elements to search for new markets and that allows it to make assertive decisions regarding the possibility of exporting its products was bornÍtem Choice of distribution channels in the internationalization process of companies belonging to Medellin’s clusters(Universidad EAFIT, 2012) Quiceno Aguirre, Adriana MaríaIn an internationalization process, companies have to choose the distribution channels in order to develop successful strategies and reach goals in monetary and sales terms. Five variables (asset specificity, technological uncertainty, volume uncertainty, behavioral uncertainty and transaction frequency), developed in Transaction Costs Economy Theory, are a way to understand the impacts of foreign sales in internal procedures and the reasons why companies apply or not a specific distribution channel. In the case of companies belonging to Medellin Ciudad Cluster initiative, these variables highlight the lack of company’s internal preparation (own resources and technology) and the low diversity of distribution channels.Ítem Creating a business model for lean internationalization: the case of Shipstra(Universidad EAFIT, 2018) Giraldo Díaz, Jorge Mario; Fuerst, SaschaÍtem Desarrollo del plan exportador para la empresa Inversiones FDA S.A.S(EAFIT, 2018) Gómez Gómez, Wilson Javier; Uribe de Correa, Beatriz Amparo; Zúñiga Raigoza, Jaime AlbertoThe process of internationalization of Small and Medium Enterprises (SMEs) is fundamental to achieve national development and competitiveness in emerging markets; export is one of the mechanisms of entry to global markets in order to consolidate the internationalization processes of many SMEs, which finally succeed in consolidating at the international level -- Although many of the Antioquia´s SMEs may have differentiating capacities, they do not have the knowledge and enough experience to allow them to venture into international markets -- For this reason it is necessary that the government, with the support of public-private institutions; the EAFIT University, through the Foreign Trade Office, contribute with the society by helping Antioquia SMEs to identify, evaluate and exploit its export potential and, in this way, increase the total volume of Colombian exports of non-mining energy products, allowing foreign trade to strengthen in the medium and long term -- Inversiones FDA S.A.S., is an SME located in the city of Medellín, dedicated to the processing and recovery of industrial surpluses and smelting, which, from its recycling processes, produces aluminum ingots of different alloys and sizes -- The smelting plant has approximately 800 m2 and an installed capacity to melt 20 tons per month -- The export plan presented below makes an analysis of the potential markets to which Inversiones FDA can access, and sets out the guidelines that allow the company to carry out its internationalization processÍtem Desarrollo del plan exportador para la empresa Novedades Plásticas S. A.(Universidad EAFIT, 2018) Arteaga Pava, Paula Andrea; Zúñiga Raigoza, Jaime Alberto; Uribe de Correa, Beatriz AmparoÍtem HMV Ingenieros Ltda : un modelo de internacionalización para entrar en el mercado Triángulo Norte(Universidad EAFIT, 2012) Marín Cadavid, Carolina; García Rendón, John JairoÍtem Plan exportador empresa “La Pequeña Galería”(Universidad EAFIT, 2018) Salazar Sanabria, Lida Marcela; Roldán Yepes, Raquel; Uribe de Correa, Beatriz AmparoLa Pequeña Galeria was founded in Medellin, Colombia, in 2009; it produces and commercializes accessories for decoration and stationery -- La Pequeña Galeria has a broad portfolio of decorative products for homes, offices and educational entities, focused mainly on the children's market -- Currently, La Pequeña Galeria is recognized locally for its trajectory quality and innovation -- La Pequeña Galeria initiative to develop an Export Plan, will start exploring new markets, making new strategic alliances and continue entering new international market, considering their previous experience exporting to Panama -- Through this study, I aim to identify an objective market, alternate and contingent markets -- The analysis of the company´s strengths, threats, weaknesses and the opportunities of the company for exporting to the United States was conducted, as well as the consumer behavior of potential customers in the new market with a product that has unique characteristics -- The present Export Plan was made by a Consultant belonging to the EAFIT University who contributed his knowledge for the identification of the objective, alternate and contingent markets, deepening in the objective market, in the design of penetration strategies in that country, in the definition of the market segment, in the identification of the competition and possible allies, in the legal and customs requirements, in the modality of transport, in the possible behavior of the clients about a product that has unique characteristics, all of the above are aimed at responding to the needs of the company -- Finally, this document reflects the necessary steps for the implementation and success of an export plan of La Pequeña Galeria