Examinando por Materia "Integra S.A. (empresa) - Pereira (Risaralda - Colombia)"

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    Determinación de la rentabilidad de las inversiones realizadas en Investigación, Desarrollo e Innovación (I+ D + i) por la empresa Integra S. A.
    (Universidad EAFIT, 2018) Duque Arboleda, Jonathan; Molina Hernández, Yormen Nery; Marín Moreno, César Augusto
    Research, Development and innovation (hereinafter RDi) have been strengthened as an engine of business competitiveness in recent years, and this has aroused great interest in the creation of RDi units in the business sector, removing the exclusivity of these units to the academy -- These units have been created not only to investigate, but to generate innovations that add value to their customers and the company itself -- This graduate work analyzes the case of Integra SA, operator of the mass public transport system, Megabús, of the Central West metropolitan area (AMCO), of the city of Pereira, which, since 2009, has been developing RDiactivities focused on the transport sector, through the implementation of projects that have directly impacted the productivity of their internal processes -- Integra S.A. has been characterized since its creation in 2004 for being a visionary company and attentive to world trends, in order to measure itself and become a world-class company; for this reason, in 2011 it established the RDiunit and allocated 2% of the gross profits for investment in these activities; this is confirmed by the administrative and financial manager, María Elena Vélez (2017) -- Integra SA has been characterized by the leadership in the transformation of the transport sector of the region, through active participation in local, regional and national dynamics (2011); this leadership has become one of the factors that has made it possible to plan and direct the development strategies of the transportation industry, in line with the growth and development of the AMCO -- Thanks to its economic efforts, good administrative work and commitment to the constant search for RDi, the company has managed to position itself and has been able to comply with its Strategic Planning 2014-2016 (2013), as demonstrated by Colciencias, which, in resolution 233 of April 4, 2016, granted it recognition as a highly innovative company -- Although the formulation and implementation of projects through the RDiunit has delivered positive results both in the internal processes of the company and in the strengthening of its intellectual capital, and, in addition, these results have positioned Integra SA as the most innovative company in the region and one of the 25 most innovative companies in Colombia, according to the manager of the RDiprocess, César Augusto Marín Moreno (2017), has experienced serious difficulties in determining the profitability of the investments made in these activities, which is why it was identified that the realization of this research has great relevance for the company, since the determination of the profitability generated by investments in RDiis essential to know where to focus Investment efforts. The difficulty presented is that, despite the fact that the company has the relevant information to do this research, it does not have an instrument for measuring profitability that facilitates management decisions directed at this topic; additionally, it does not have a baseline that allows comparative analysis to identify the behavior before and after the implementation of the developments resulting from the investigations, which makes it more complex to determine the financial impact of the innovations implemented within the organization. In addition, one must take into account another exogenous variable that is presented in the measurement of this financial impact: the company can only develop innovations in processes and organizational innovation, since the concession contract requests exclusivity to provide the service of mass transit operator. Megabús passengers (concession contract 002 of 2004), and this causes their innovations to focus only on the company's processes. In spite of being a constant process, at present this operation changes the needs of allocation of personnel and vehicles, reason for which the dynamics of the company, by its constant movement, does not allow easily the comparison of a baseline against another, which creates the need to determine the participation of investments in RDiin the net profitability of the company, to identify if these have generated or destroyed value -- For this, then, the results of the RDiinvestments in the period 2014-2016 were analyzed -- This research, as a tool associated with economic-financial theory, for making investment decisions of a company, was able to identify that the profitability of investments made in Science Technology and innovation by Integra SA in the period 2014-2016 is 10.03% on average for these three years