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Ítem ¿Es sostenible en el mediano plazo el nivel de gasto público de la administración municipal de Medellín? un análisis de las ejecuciones fiscales del municipio de Medellín entre 2005 y 2018 en el marco de un contexto social cada vez más demandante(Universidad EAFIT, 2019) Mejía Higuita, Santiago; Ramos Villa, María EugeniaThe municipality of Medellín, despite of being a territorial entity with a good capacity to generate resources of its own, has enormous challenges in terms of financing so as to guarantee the type and amount of investments the citizens increasingly demands. Is the level of public investment expenditure of the municipal mayor's office sustainable in the medium term? Although the total income has been above the execution of total expenditures, the municipality's financial administration poses challenges in order to cover operating expenses, debt sustainability and, above all, to increase the budget that allows to increase social investment that is ultimately, the only way to guarantee the fiscal and financial sustainability of the municipality in an increasingly demanding context. Thus, the work begins with the description of the public problem, some concepts and the legislation that regulates public finances in Colombia. The following chapter describes the historical background of the current public budget system that define the limits of the development of territorial entities finance and includes a review of the literature available about legislative and fiscal discussions related to the finance of public territorial entities in the country. The document ends with the methodological analysis of the evolution of income and expenses of the municipality of Medellín between 2005 and 2018 and finally the text includes the conclusions about the challenges in terms of fiscal policy derived from the data analysis.Ítem Estabilidad financiera para el Municipio de Medellín : análisis de un modelo de estimación de ingresos tributarios(Universidad EAFIT, 2022) Villegas Berrío, Andrés; Cardona Vargas, Juan David; Téllez Falla, Diego FernandoThe main purpose of this document is to analyze the deviations between tax revenues forecast and the real collections managed by Medellín City for 2020 term. Through the structuring of statistical models that allow to estimate tax collections for estate tax, Industry and commerce tax and gasoline surtax, searching to explain the deviations consequences and how It can influence in the fiscal policy implementation.Ítem La importancia de la innovación y de los centros de beneficio en la creación de valor de una empresa(2019) Gómez Gómez, Claudia Patricia; Uribe, MargaritaThe strategic and economic impact of a new product line is to be analyzed in the context of a SME in Antioquia that sells tableware and crockery products for the institutional market known as HORECA “Hotels, Restaurants and Catering”. In 2015, it was innovated by introducing a new line of business; purchase, sale and installation of professional kitchen equipment. To achieve a high level in the learning curve of this business requires the acquisition of additional skills and knowledge. To this is added the requirement of greater physical, operational and financial resources such as workforce, machinery, equipment and working capital. On the other hand, the introduction of this innovation represents a key strategic movement to achieve a competitive advantage and positioning as an integral supplier. As a consequence, a substantial increase in income and profits and the pushed of the traditional line would be expected.Ítem ¿Por qué hay ricos y pobres?(2011) Mejía, Juan Felipe; Abad Restrepo, Ana Cristina; Muriel Gil, Luisa Fernanda; Arango Hurtado, CarolinaÍtem Precios psicológicos : ¿mito o realidad? : el impacto de los precios terminados en nueve en las actitudes de compra(Universidad EAFIT, 2021) Tabares Chaverra, Felipe Andrés; Ortega Álvarez, Ana MaríaPrice is the variable through which the brand's value proposition is monetized and, therefore, it is the driver that guarantees the sustainability and profitability of companies. However, it is the least understood and studied by those who are responsible for it in Colombia. Among the different psychological pricing tactics that exist, nine-ending price are the ones with the highest penetration in the market, being the object of study in different parts of the world, however, their results are not entirely conclusive, that is why carried out the following research, with the aim of validating the impact of nine-ending price on the purchasing attitudes of Colombian consumers, finding that said tactic influences purchasing attitudes, but to a different extent, depending on the category and the brandÍtem Repercusiones de las transferencias del gobierno central en la capacidad real de generación de recursos propios de las entidades subnacionales(Universidad EAFIT, 2022) Álvarez Ávila, Juan Esteban; Salazar León, Sebastián; Ramos Villa, María Eugenia