Examinando por Materia "Incidentes viales"

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    Publicación
    Incidentes viales en Medellín : una propuesta para su reducción desde la economía conductual
    (Universidad EAFIT, 2021) Algarra Alzate, Melissa; Wachter Espitia, Johann Eduardo
    This investigation aims to propose a public action as an instrument based on 'nudges' as an alternative that contributes to mitigating the public problem of injuries and deaths due to road incidents on Avenue 64C (North highway, Medellín). A proposed semantic change is that it considers injuries and deaths on the road as incidents, and not as accidents since the former are understood as a public health problem and are not generated accidentally, but their causes correspond to human errors, failures in road infrastructure, speeding, etc. Given the above, a review of literature and case study was carried out to determine connections between the behavioral sciences, public policy and road safety. Finally, a series of recommendations are presented for the public interventions specifically in Avenue 64 C (North highway, Medellín), and some conclusions of set research.
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    Publicación
    La comunicación pública como apoyo a la solución a los problemas de ciudad : caso reducción de muertes por incidentes viales en Medellín
    (Universidad EAFIT, 2024) Fernández Sánchez, Andrés; Restrepo Echavarría, Néstor Julián
    The present research analyzes the communication campaign implemented by the Secretariat of Mobility to inform citizens about the speed limit change on 64C Avenue, known as Autopista Norte, in Medellín from 80 km/h to 50 km/h. It shows how, by using different tactics and keeping in mind public and government communication, the situation transitioned from a media crisis due to a lack of strategy to the successful adoption of the measure by various audiences. This support was crucial for achieving the goals set by the governmental measure.