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    Percepción de la responsabilidad social empresarial de la minera gran Colombia gold en el municipio de Segovia, Antioquia
    (Universidad EAFIT, 2020) Medina Agudelo, César Augusto; Restrepo Diaz, David Alejandro
    Corporate social responsibility, hereinafter CSR, in its evolution has ceased to be a unique matter of philanthropy to demonstrate in corporate strategy, in addition to ethical responsibility towards each of its stakeholders, the social investment of companies. The progress of an organization must be profitable, but also consistent, with the social and environmental actions that impact the community in which it is installed, which means the adoption of policies, regulations and execution of plans for the fulfillment of social expectations, monetary and environmental, since their actions are assumed in a scenario of co-responsibility and connection with the improvement of the quality of life of employees and the community in general. The Gran Colombia Gold company, with mining activities in the municipality of Segovia, has assumed, since 2013, through the Gran Colombia Gold Foundation, several CSR initiatives, which have meant, in addition to the large investment, a challenge for the successful linking of the community and the community, with a positive influence on their quality of life and their level of closeness to each of its inhabitants. For such identification, a qualitative study with a hermeneutic approach was carried out and a semi-structured interview guide was applied to collect information; With this instrument, three categories were identified: the assessment of CSR initiatives in the municipality, the perception of impact and relationship with interest groups and the perception of the inhabitants of the municipality of Segovia benefited about the Gran Colombia Gold company through its CSR initiatives.