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    Un viaje por el Carmen de Viboral
    (Universidad EAFIT, 2021) Ramirez Castaño, Carolina; Rojas de Francisco, Laura Isabel
    El Carmen de Viboral is a town located in the East of Antioquia that has been consolidated as a tourist destination majorly due to its handcraft culture and its immaterial patrimony of hand-made ceramics. This town has found tourism as an important factor to develop its economy, which brings big challenges to offer quality services integrating the visitors and the local community needs. From a marketing destination approach, this study considers the creation of unique and memorable experiences for tourists, during their visit to El Carmen de Viboral. Having in mind an articulation of different service providers, local governments, and community that by doing so, it could be challenging to establish a quality offer. Recognizing contributions, motivations, expectations, and experiences of the current tourists in this study, allows to improve the offer of goods and services of this touristic destination, by reviewing the visitor’s experiences and tourist servers through exploratory qualitative research with in-depth interviews with visitors and local stakeholders. The results allow to establish some fundamentals to create and improve services and products based on current point of view about client experience, also to give some guidelines to touristic experiences and quality offer bases propose.