Examinando por Materia "Identification of the markets of: Panama, Peru and Costa Rica"
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Ítem Diseño de un plan exportador para la empresa Confecciones KATEX S.A.S.(Universidad Eafit, 2020) Cardona Vélez, Carlos Mario; Henao Sierra, Diana María; Giraldo Hernández, Gina MaríaThis work consists of the elaboration of an export plan for the company Confecciones KATEX, from the city of Medellín, dedicated to the manufacture of clothing for third parties. This work applies the methodology defined by the EAFIT University, which consists of three phases: the first is an internal diagnosis of the current conditions of the company, the peculiarities of the product, the export experience of the company, and the current market conditions. The second phase consists of the analysis of different variables used to pre-select three markets, the target market, and product analysis for the selected market. During this second phase, I used open internet portals to corroborate target market intelligence, which analyzes the following among other variables: the political, economic, social, exchange risk, the social situation, the legal and regulatory environment, the existing free trade agreements, the cultural environment, human talent, the country's infrastructure and the presence of distributors and intermediaries in the selected country. And the third and final phase consists of the design strategies and recommendations to implement the action plan and a schedule of activities to achieve it.