Examinando por Materia "INSUMOS AGRÍCOLAS"
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Ítem Estrategia competitiva para la distribución de insumos agrícolas en el eje cafetero(Viviana Montealegre Lozano, 2018) Cruz Ramírez, Julio César; Rivas Montoya, Luz MaríaThis article presents the competitive strategy for a marketing company of agricultural supplies in the Coffee Region, based on an adequate value proposal for the profile of the large agricultural companies in the region, according to the jobs they will carry out, as well as the pains and gains associated with them. The study, descriptive with a qualitative approach, answer the question of ¿How can we differentiate an organiza-tion in the distribution of agricultural supplies, delivering a value proposition that really satisfies a segment of clients and that allows it to create an advantage competitive? This text, based on the results obtained from the field work and the illustration of the value proposition, identified a successful business model for this segment and raised pertinente the development of a competitive strategy of segmented differentiation as a creator of competitive advantage.Ítem Plan de exportación alimentos para mascotas - Grupo BIOS(Universidad EAFIT, 2023) Rojas Noreña, Daniel; Zúñiga Raigoza, Jaime Alberto