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Más allá de la moda : cómo las exportaciones Long Tail pueden transformar el sector de confección de Antioquia
(Universidad EAFIT, 2025) Sierra Madrid, Felipe; Pérez Restrepo, Camilo Alberto
Over the years, the region of Antioquia has shown consistent innovations in the garment sector. This has transformed the province into an area with a specialized business muscle in the manufacture of specific products within this industry, offering added value. However, Antioquia faces significant challenges in increasing its internationalization and presence in global trade. Therefore, this research conducts a detailed analysis to identify the long tail companies of the Antioquia garment sector. Once identified, we calculate the Export Potential Indicator (EPI) to analyze the tariff lines and destination markets that may be attractive for both companies and the department in future projects. From this, a significant potential for an increase in international trade with Latin American and Asian nations was found, with a significant dependence on the Latin American market. Finally, strategic opportunities and recommendations are provided to strengthen the internal garment market to achieve greater representation globally.