Repositorio Institucional Universidad EAFIT ::Examinando por Materia "INDUSTRIA LICORERA"

Mostrando 1 - 2 de 2

Estimación de un modelo de demanda para la categoría de bebidas espirituosas por medio de un modelo de demanda casi ideal
(2020) Millan Gil, Laura Tatiana; Cadavid Navas, Alejandro; Gómez Toro, Catalina
This research is focused on proposing how the alcoholic beverage industry can use the different elasticities of the products as a fundamental element to the right decision making in the competitive strategy. It aims to validate how the own and competitors’ price changes of a brand in the market affect its demand under an almost ideal demand system. Currently, the prices are considered as key instruments to get growing results in the short and long term.
Propuesta a Cervecería Nacional para vincular al modelo de negocio de cervezas industriales la producción de cerveza artesanal
(Universidad EAFIT, 2024) Cuacés Guzmán, Stalin Abimael; Zúñiga Raigoza, Jaime Alberto