Examinando por Materia "Home Try On (prueba en casa)"

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    Aceptación de la estrategia “Home Try On” en E-commerce de gafas en la ciudad de Medellín
    (Universidad EAFIT, 2018) Velásquez Castaño, Catalina; Díaz Cadavid, Óscar de Jesús; Muñoz Molina, Yaromir; Arias Salazar, Alejandro
    The “Home Try On” strategy is an alternative to solve one of the biggest fears of online purchase that is not receiving what is expected, generating a new experience of buying for customers that allows to know and have direct contact with the products before buying them -- This study aims to know the acceptance of the "Home Try On" strategy in e-commerce of glasses in the city of Medellin through qualitative and quantitative research to recognize the consumption habits of people and their perception of purchases over the internet, identify business success cases that use the strategy and pilot test results -- There is evidence of a generalized acceptance of the strategy by the study subjects, and identified the key factors that must be borne in mind when implementing the strategy