Examinando por Materia "Grupos de interés"
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Ítem Creación de valor mezclado en las Pymes latinoamericanas(Pearson Universidad, 2012-01-01) Sanclemente-Tellez, Juan Carlos; Barrera, Ernesto; Universidad EAFIT. Departamento de Administración; Estudios en Mercadeo (GEM)Ítem Diagnóstico sobre responsabilidad social empresarial enfocada en el cliente interno en la compañía Diabonos S.A.(Universidad EAFIT, 2022) Rojas Rubio, Ciro Alberto; Giraldo Hernández, Gina Maria; Uribe de Correa, Beatriz AmparoCurrently there is no Corporate Social Responsibility (CSR) system as such in Diabonos S. A., so the diagnosis was made with the collaboration of employees in order to identify the activities that may have a CSR model in the future, focused on the internal customer. The research was carried out through questionnaires, the DOFA matrix and multiple readings on CSR cited and referenced in due form in the document to find out how the company is doing in terms of CSR, what is the employees' perception of it and whether the company is socially responsible in accordance with the pyramid of basic human needs proposed by Maslow. The results obtained allowed to know the aspects to be included in a future model of Corporate Social Responsibility focused on the Internal customer for Diabonos S. A., seeking to impact each of the areas of the company and some ways of carrying out certain activities in the Model were recommended.Ítem Effect of ESG practices on earnings management : an analysis of S&P 500 companies(Universidad EAFIT, 2023) Naranjo Alzate, Natalia; Téllez Falla, Diego FernandoThe purpose of this research was focused on identifying whether better performance in ESG scores has an impact on the quality of financial reporting, if better performance implies a decrease in the level of earnings management. To validate this hypothesis, a sample of 412 non-financial companies listed in the S&P 500 between 2011 and 2022 was studied with an annual frequency. Using a panel data model with fixed effects, it was found that ESG scores have a negative and statistically significant relationship with earnings management. This relationship is both overall and with each of the three pillars ESG (environmental, social and governance). The study shows that the implementation of good ESG practices influences the transparency of financial information, allowing stakeholders to make decisions with better quality of information.Ítem Licencia social para operar Puerto Antioquia(Universidad EAFIT, 2023) Gómez Jaramillo, Santiago; González-Pérez, María AlejandraThrough this research work, we aimed to understand if the Puerto Antioquia project, located in the Uraba region of the Colombian Caribbean, has a social license to operate, that would allow it to be a sustainable operation faced to the future. To develop this work, we conducted a research on historical and bibliographic information, in order to study the experience of the Buenaventura Port, and also to understand the information associated with the social licensing of infrastructure projects in other countries with similar risk situations to Colombia. After studying Urabá and understanding its history of violence and social problems and comparing this reality with the social situation in Buenaventura Port, we reached the conclusion that the Puerto Antioquia project does not yet have the social license to operate. Due this, we presented a proposal for a management model that can be implemented in the region, seeking to bring the Urabá community closer to Puerto Antioquia, with the goal of allowing for a closer understanding of the needs of stakeholder groups in the region, and so, alongside the national and local governments, to enable the implementation of different plans that ensure the arrival of the port in the region brings the development that local actors require, so that they can take ownership of the project and make it a success for the Urabá region, the Department of Antioquia, and the country, as a whole general.Ítem Marco de trabajo para la generación de innovación entre la organización y sus grupos de interés(Universidad Eafit, 2020) Giraldo Giraldo, Deisy Yolima; Giraldo Yepes, Sara Milena; Osorio Montoya, Bárbara PatriciaThe superior purpose of an organization must be framed in the sustainability and competitiveness of the business, seeking to stay over time, responding to the needs of the market; To achieve this, it is necessary for the organization to generate synergies and establish cooperative relationships with its stakeholders that lead to the generation of innovation. It is observed that the relationship between the different actors is a fragile aspect in the innovation ecosystem in Colombia (ANDI, 2018); For this reason, the object of this research is to propose a framework for generating innovation between the organization and its stakeholders. The research is addressed through an exploration of literature to identify the approaches, perspectives and trends around innovation between the organization and its stakeholders; and is complemented by an exploratory study in Colombian organizations. The result of the research gave way to the definition of the framework for the generation of innovation among the organization with its stakeholders, this framework is made up of elements that give dynamism and mobility, where general elements emerge: environment, organization , relationships and governance, process, knowledge and human talent, made up of some particular elements, among them some that should be given and others that could be considered according to the needs of the organization. In addition to the generation of innovation, absorption and dissemination dimensions emerge that complement it and may be part of subsequent studies.Ítem Marketing y la RSE: Lo social como estrategia de marketing(Pearson Universidad, 2012-01-01) Sanclemente-Tellez, Juan Carlos; Universidad EAFIT. Departamento de Administración; Estudios en Mercadeo (GEM)Se analiza en qué medida y cómo se ha vinculado el marketing con la RSE (Responsabilidad Social Empresarial). Como texto académico pretende como objetivos el que los estudiantes y lectores: reconozcan la evolución que hantenido el marketing y la RSE .Ítem Percepciones y necesidades de algunos de los grupos de interés de la Universidad EAFIT en Pereira(Universidad EAFIT, 2021) Lasso Ramírez, Norma Constanza; Mejía Gómez, Carlos Andrés; Orejuela Gómez, Jonny JavierÍtem Propuesta de marca sostenible para Immunotec Colombia(Universidad EAFIT, 2022) Ballén Pardo, Beatriz; Muñoz Molina, YaromirSustainability is currently becoming a relevant issue in companies, for today’s leaders it is very important to think about durability, they consider that they can be the change that the world needs at this time. Providing guidance to Immunotec Colombia will guide them to develop their own sustainability brand and will help them to guide the operations until the management, build a new culture, re-designs the strategy, and get on the sustainable road.Ítem Regulación del lobby en Colombia : un análisis de la definición del problema desde el caso de la consulta pública(Universidad EAFIT, 2021) Guzmán Gutiérrez, Esteban; Ramírez Baracaldo; Adriana Marcela