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Ítem Análisis comparativo de los métodos de valoración ´valor contable´ y ´múltiplos´ aplicado a Frisby, Inversiones Int y Grupo CBC(2019) Gutiérrez Viveros, Ana María; Castillo Marín, Andrés; Guerra Álvarez, EduarThis thesis presents an analysis that seeks to compare two methods of company valuation. For this work, multiples and book value are applied to companies of the sector of limited service chicken restaurants; Frisby, Inversiones INT, and Grupo CBC. Macroeconomic indicators were taken into account for this analysis: sector GDP, total GDP, unemployment, inflation, sector inflation, and the exchange rate. Additionally, this work also analyses financial indicators such as ROIC, ROE and EBITDA. It seeks to measure the relation between macroeconomic and financial indicators on a company’s valuation for the period between 2014 and 2018.