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    Estudio de viabilidad financiera para la producción de una hectárea de granadilla (Pasiflora Lingularis) en el municipio de Sonsón, departamento de Antioquia
    (Universidad EAFIT, 2024) Ríos Betancur, Juan Pablo; Sanders, Arie Adrianus
    This thesis develops a prefeasibility study for the production of one hectare of passion fruit (Passiflora ligularis) in the municipality of Sonsón, Antioquia, with the objective of evaluating the technical and financial viability of the project in the local market context. The work is framed within the interest of leveraging the favorable agroecological conditions of the region to strengthen the passion fruit value chain, considering both the domestic market and export opportunities. 7 The specific objectives of the study include: analyzing the agroecological conditions of Sonsón for passion fruit production, assessing financial viability through cost and revenue analysis, identifying the main pests and diseases affecting the crop, and exploring available marketing channels in local and regional markets. To achieve these objectives, an integrated methodology was used, combining PESTEL analysis, financial analysis techniques such as Net Present Value (NPV) and Internal Rate of Return (IRR) calculations, as well as the collection of primary and secondary data. The PESTEL analysis evaluated the external environment across political, economic, social, technological, ecological, and legal factors, while the financial component focused on tools like discounted cash flow analysis to determine project profitability. Additionally, interviews with local producers were conducted, and some of them were accompanied in their activities to obtain detailed information on costs and production practices. The financial analysis results show an NPV of COP 97.462.735 and an IRR of 49.9%, indicating a high profitability for the project, with an estimated investment recovery period of 2.61 years. These results suggest that passion fruit cultivation in Sonsón is economically viable, provided that appropriate management practices are implemented and market price variations are considered. The PESTEL analysis highlighted the need to address significant risks, particularly in environmental terms due to climate change and economic aspects related to price and production cost fluctuations. Furthermore, access to technology and financing were identified as critical factors for improving the efficiency and sustainability of the crop. 8 In conclusion, passion fruit production in Sonsón represents a promising opportunity for small and medium-sized farmers in the region, given its attractive financial returns and favorable agroecological conditions. However, the project must tackle challenges associated with environmental sustainability, technological upgrades, and market diversification to ensure its long- term viability. The adoption of technological innovations, improvement in commercialization infrastructure, and strengthening of institutional support are essential to maximize benefits and minimize the risks associated with the crop.