Examinando por Materia "Gimnasio 24/7"

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    Estudio de prefactibilidad para la creación de un modelo de franquicia gimnasio momentum con modalidad 24 horas / 7 días
    (Universidad EAFIT, 2025-11-06) Echeverry Hernández, Juan Sebastián; Vásquez Galvis, Paula Andrea; Diez Benjumea, Jhon Miguel
    This pre-feasibility study assesses the viability of a 24/7 gym franchise business model in the city of Armenia, with potential expansion throughout the Coffee Region. The research adopts a comprehensive approach that examines opportunities, risks, and key project guidelines through sectoral, market, technical, administrative, financial, and risk studies. The study integrates the Logical Framework Methodology (LFM) and the UNIDO methodology. The LFM supports strategic planning by clearly defining the problem, objectives, and expected outcomes, while the UNIDO methodology provides a structured framework for investment analysis and evaluation of growth opportunities, potential threats, and operational challenges. The goal is to provide a solid foundation for decision-making regarding the feasibility and profitability of the proposed business model, ensuring a reliable and well-informed basis for its potential implementation.