Examinando por Materia "Gestión de proyectos digitales"

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    Ítem
    Modelo híbrido de gestión de proyectos para agencias de mercadeo digital, una recopilación de buenas prácticas en metodologías ágiles en proyectos
    (Universidad EAFIT, 2021) Gil Restrepo, Juan José; Orozco Montoya, María Camila; Guerrero Latorre, Jorge Harley
    This degree thesis for the Project Management Master proposes a hybrid project management model for WE GO Agency, a digital marketing agency located in Medellín. This company is focused on helping brands, large and small, to position themselves within the digital ecosystem leveraging on digital advertisement, branding, community and social media management, search engine positioning and optimization, development and management of web pages and e-commerce sales fundamentals consulting. This research was born out of a real need that the agency had, since it is a digital marketing agency its digital ecosystem requires it to be fast, agile and adaptative, forcing the agency to work focused on projects, making every customer/service combination a new project and to accomplish fast times and the best delivery, the company used to sacrifice its profits and planning, making the operation not viable. In this context, the thesis is approached, searching for giving a solution to the problem through a theorical investigation of the following methodologies commonly used in digital projects: Scrum, Kanban, Extreme Programming, Design Sprint, Design thinking, Waterfall and the PMBOK® Guide of project management Institute. It is intended to compile the good practices of project management applicable to the agency industry to propose a hybrid project management methodology that fits the organization without sacrificing its profitability, time of executions and potentialize the organization and its planning to start a change in WE GO Agency way of work and project management model.