Examinando por Materia "Fragancias"

Mostrando 1 - 1 de 1
  • No hay miniatura disponible
    Ítem
    Plan de mercadeo para la Perfumería Bloom
    (Universidad EAFIT, 2024) Gómez Salazar, Mariana; Ceballos Cordoba, María Alejandra; Guzmán Garzón, Catalina Cecilia
    Bloom Perfumery is a Colombian family-owned business with over 30 years in the market, dedicated to the commercialization and distribution of 100% original luxury perfumes. Despite having a long-standing presence in the market and being in a phase of expansion, the brand recognizes that it lacks a digital marketing strategy to enhance its visibility in digital media. For this reason, through a diagnosis of the internal and external context of the company and the market, a marketing plan and a strategic proposal are formulated to increase the use of various digital channels so that more people can learn about the company and increase the sale of its products.