Examinando por Materia "Fondo de Empleados de ISA (FEISA)"

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    Ítem
    Diseño y análisis de viabilidad de un modelo de negocio bajo la metodología Lean Canvas para una asociación mutual patrocinada por el Fondo de Empleados de ISA (FEISA)
    (Universidad EAFIT, 2019) Torres Mateus, Nelson David; Ortega Álvarez, Ana María
    This work is carried out as a fundamental part of the feasibility analysis of a solidarity entity sponsored by the Fondo de Empleados de ISA (FEISA), whose objective is to meet the current and future needs of its associates, relatives of its associates, contractors of companies linked to the fund and the general public interested in belonging to this entity that is referred by an associate affiliated the entity and that meets the requirements to belong to it. In the first part, the main causes for which entrepreneurships fail in Colombia are analyzed, and it is detected in some of the most recent studies that the lack of a business model is one of the main causes of these failures. Based on this finding, a rigorous analysis of the literature is carried out on some of the current methodologies most used for the design and validation of business models, finding that the Lean Canvas methodology is the most used for startups, since it has greater advantages compared to the other alternatives analyzed and the most appropriate to use in the current stage of this project. With the first hypotheses made by the management team of the entity, a first business model is designed with the Lean Canvas methodology, and it is validated through an applied, quantitative, descriptive, programmatic market research from primary and secondary sources, transversal, and Non-experimental carried out through a survey that shows that the business model for the entity is viable and there is an important interest of the target audience to affiliate. The name of the entity that will be known as the MiMu Familias Solidarias mutual association is created; in addition, in the final part of the work the products and services with which MiMu Familias Solidarias can start providing its services are displayed.