Examinando por Materia "Flower industry"

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    Ítem
    Estudio de prefactibilidad para el desarrollo de un proyecto productor de orquídeas para exportación
    (Universidad EAFIT, 2021) Loaiza Zuluaga, Elisa; Gómez Salazar, Elkin Arcesio
    According to the International Trade Centre 2019, the global floral market size is about $9.3 billion USD from which Colombia provides 15%, making it the second flower exporter in the world precede only by The Netherlands. The flowers consumption trend has kept a steady growth; however, the market is demanding new products that differentiate themselves from the traditional flower offer. With its 60 years of history, Colombian flower industry has position flowers as the main nontraditional export product in the country's economy. According to DANE the flower industry represents near 8% of Colombian GDP being based on a traditional flower offer (roses, carnations and alstroemerias). Colombian geographic position allows it to have the adequate weather conditions in terms of temperature, lights and humidity to have the perfect ecosystem to produce one of the greatest flower variety worldwide granting it the first place as the country with the largest number of orchids species. As reported by the USDA potted orchids are one of the flower industry products with higher growth rate in the last years, creating a market opportunity for Colombia in terms of competitive advantage and differentiation. This final degree project illustrates a research in which it evaluates the pre-feasibility of creating an orchid production project following the ONUDI's methodology to leverage this market opportunity.