Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Fintech

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Fintech: ¿Freno de mano o turbo para la banca colombiana?
(Universidad EAFIT, 2019) Atehortúa Tuberquia, Santiago; Mora Cuartas, Andrés Mauricio
The world is experiencing a digital transformation, new generations are increasingly demanding with the products and services acquired. This transformation has not been alien to banking, because Fintech is the new industry that applies technology to improve financial activities and is revolutionizing the way of making financial transactions and interacting with banks (Schueffel, 2016). The Fintech may represent a threat to traditional banks because they have been able to take advantage of the gaps of traditional banks in their services. They have served customer segments that the financial sector has rejected to avoid risk or low profitability. They have understood the generations of the digital era and with its structure of low cost and innovation every day more users prefer it. They have become a great opportunity for many banks, they are to be the perfect complement between knowledge, innovation and efficiency for the big banking operation