Examinando por Materia "Fast Fashion"

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    Ítem
    El Derecho de la moda y su evolución en Colombia. Los retos legales que se derivan de la aplicación del Derecho de la moda en Colombia
    (Universidad EAFIT, 2022) Delgado Ramírez, María Paula; Duque Duque, Susana; Vélez Villegas, Juan Esteban
    The fashion industry is one of the largest in the world. However, this sector has been affected by the absence of specific legal protections for its form of operation. This situation has created the need in the legal world to modify the existing mechanisms so that they can be better adapted to the requirements of fashion protection, seeking the effective security of creativity, originality, and work in general of the people who work in this environment. In the development of this article, certain key concepts such as "fashion industry", "intellectual property", "copyright and related rights, "industrial property", among others, will be defined to show the challenges faced by the fashion industry for the protection of creative processes of both, large and small designers, within which regulatory gaps and insufficient rules on intellectual property stand out. At the same time, the legal mechanisms that have been implemented at the international level to protect the different designs of clothing, from copyright and related rights to industrial property and its different types of protection such as patents, industrial designs, and trademark registration, will be studied. On the other hand, intellectual property applied to the fashion industry in Colombia and the need to integrate into the legal system special rules known as “fashion law”, that strictly meets the needs of the fashion industry, will be addressed taking into account the legal challenges that this implies. Finally, it will be mentioned which may be the possible solutions to these legal challenges that arise in Colombia, based on international regulations, analyzing their application, status and their suitability to efficiently face such challenges and there for achieve to enhance the benefits that the inclusion of a fashion law represents for the Colombian industry.
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    Ítem
    Plan de mercadeo para la empresa Slow
    (Universidad EAFIT, 2024) Torres Aguirre, María Alejandra; Henríquez Días, Ángela María; Mejía Gil, María Claudia
    The textile industry comes to society as a driver of the economy, but with changing trends and unbridled production, it also comes as a generator of waste, debris and negative impacts on the environment. Slow, a B2B2C company, was born from the lack of knowledge on the part of people and companies about the proper management of textile waste, seeking to be their best ally in the collection of waste, transforming it, reintegrating it into the chain, and, finally, raising awareness about this industry. Therefore, this work studies fast fashion, its beginnings, the changes and the impact it causes on society and the environment, as well as the proposal of slow fashion as an alternative to mitigate these impacts, starting from a society that is increasingly aware of the processes of companies, their raw materials and their commitment to the environment. In this way, a qualitative research will be carried out with small, medium and large textile industry companies in the city of Medellin, with the aim of analyzing their brand philosophy, processes, generation and management of waste, as well as their knowledge of regulatory laws. With the above, it is expected to have information about the awareness of these companies regarding the products they make and their impact; the strategies or alternatives for the waste they generate; their knowledge and clarity about the laws that will begin to govern around this issue; and, finally, their willingness to pay for a waste collection service taking into account the new regulations.