Examinando por Materia "Factores internos y externos de supervivencia de Pymes"

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    Modelo de gestión para el seguimiento de la estrategia en las Mipymes
    (Universidad EAFIT, 2022) Sarria Ardila, Jaime Enrique; Barrantes Salinas, Diego Fernando; Escalante Gómez, Juan Esteban
    The business activity, economy, and organizational structure in Colombia are largely supported by the work carried out by Micro, Small and Medium-sized Enterprises, known as MSMEs. In recent times, their survival rate has been affected by a number of internal and external factors, including the coronavirus disease (COVID-19) pandemic to which worldwide companies have been exposed over the past two years. The purpose of this work is to design a low-cost management model intended to efficiently and effectively control, adjust and monitor the corporate strategy of MSMEs, thereby identifying the chief factors that would lead to accurate and timely informed decisions, in order to serve as a tool to strengthen the internal structure and contribute to its perpetuity and growth in the internal market.