Examinando por Materia "FLORICULTURA"
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Publicación Determinar la relación entre la aplicación del producto comercial Darji (jabón potásico más extracto de ají) y el control eficaz de plagas en los cultivos de rosas en la provincia de Cotopaxi, Ecuador(Universidad EAFIT, 2023) Cortés Becerra, Darío Fernando; Sanders, ArieÍtem Estudio de pre-factibilidad para la constitución de una sociedad de comercialización internacional (C.I) de productos florícolas(Universidad EAFIT, 2010) Giraldo Ríos, Juan Luis; Gómez Salazar, Elkin ArcesioPublicación Factores que inciden en la competitividad de las hortensias en el comercio internacional en la relación comercial entre productor y comercializador en Antioquia(Universidad EAFIT, 2017) Lopera Agudelo, César Augusto; Dávila Muñóz, Daniel Ricardo; Lucas, Rueda León; Rojas De Francisco, Laura Isabel; Lopera Agudelo, Carlos AdriánPublicación Los mercados florales y el nicho de las rosas preservadas : una alternativa de producto exclusiva para el mercado de Chicago, EE.UU.(Universidad EAFIT, 2022) Ucrós Soler, Sergio; Sepúlveda Cardona, Edwin AndrésDuring the year and a half of reduced economic activities caused by the COVID-19 pandemic, the value and export of Ecuadorian preserved roses increased. This happened in great measure thanks to the efforts of markets, such as the USA market, to remain open. Preserved roses are a new and trendy product in the global floral market which as of relatively recently was discovered by the US market. The following investigation was executed due to the necessity of the preserved roses brand RoseAmor to catch the attention of floral consumers in Chicago, Illinois, where the brand has little presence. The final consumer of floral products in this city was studied in order to analyze if the flower industry is meeting with their demands and expectations. The tools they use during their purchase process were also studied. This investigation revolves around the final consumer and it used both quantitative and qualitative approaches. The results indicate that this niche has great potential, even though consumers do not seem to be fully familiar with the product’s attributes. In this sense, the design of an effective communication strategy to publicize the advantages and versatility of preserved flowers is required to successfully enter this market.Ítem Metodología para la selección y evaluación de proveedores en una empresa(Universidad EAFIT, 2010) Barreneche Giraldo, Daniel; Echeverri Cartagena, Carlos Mario