Examinando por Materia "Exportaciones de flores"

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    Análisis financiero sector floricultor del Oriente antioqueño
    (Universidad EAFIT, 2025) Murillo Mosquera, Jair Arded; Restrepo Román, Estefany; Valenzuela Barrera, Jesús Alberto; Uribe de Correa, Beatriz Amparo; Uribe Marín, Ricardo; Jair Murillo Mosquera, Estafany Restrepo Román, Jesus Valenzuela.
    This research analyzes the financial management performance of the floriculture sector in Eastern Antioquia, Colombia, a region of strategic importance for national flower exports and rural employment. Using a mixed-methods approach, the study examines financial statements from 2021-2023 for five leading companies and supplements quantitative findings with qualitative insights from interviews with industry executives and association representatives. The findings reveal that, despite the sector’s resilience to external shocks such as the pandemic, it faces structural challenges including rising production costs, shrinking profit margins, high dependence on international markets (especially the U.S.), logistical bottlenecks, and the need for ongoing innovation. Significant differences in financial management and strategy are observed among companies, with Flores El Capiro and Sayonara standing out for their efficiency, market diversification, and organizational culture. The study concludes that the sector’s long term sustainability and competitiveness hinge on prudent financial management, technological investment, market diversification, and improvements in logistical infrastructure.