Examinando por Materia "Experiencias"
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Ítem Experiencias, creencias y actitudes de feminidad : estudio de caso en individuos de la comunidad LGTBIQA de Medellín (Colombia)(Universidad EAFIT, 2021) Velásquez González, Laura Marcela; Orejuela Gómez, Johnny JavierÍtem Interviniendo la innovación : una aproximación desde la cultura organizacional de Edinsa y Colibrí(Universidad Eafit, 2020) López Hoyos, Diana Carolina; Garavito Castro, Andrés Uriel; Vélez Castiblanco, Jorge IvánCompanies face an increasing number of challenges, the changes that are generated in the environment require flexibility and adaptability, in this sense, innovation becomes a way to face these dynamics and achieve sustainability. This degree work, made in EDINSA and Colibrí, companies with traditional organizational cultures, challenged to incorporate innovation at all levels, was developed under a methodology adapted and supported by action research, reflects on the experiences generated in this research, delves into the elements that promote innovation such as leadership at the strategic apex and middle management, training in tools and methodologies and the simplicity of processes. And generate a methodological proposal that serves as a framework for companies that want to incorporate innovation as part of their strategy.Ítem Plan de mercadeo de 2023-2024 para una Pyme de Medellín, Colombia, orientado al nuevo mercadeo de servicios(Universidad EAFIT, 2023) Herrera López, Brodny Yessid; Tamayo Bustamante, Jairo Alejandro