Examinando por Materia "Experiencia de usuario (UX)"

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    Variables de la experiencia de usuario (UX) que posibilitan o inhiben el pago por videojuegos en dispositivos móviles
    (Universidad EAFIT, 2019) Uribe Román, Alejandro; Gentilin, Mariano; Monroy, Juan Carlos
    This project presents the investigation on the way in which the user experience (UX) of videogames in mobile devices influences the payment, with the idea of providing tools to the interested parties that allow to improve the conversion, understanding the user as the person who plays video games at least once a week. Topics such as the UX, the user of video games, the user experience focused on the videogame and the CEGE model (Core Elements of Gaming Experience) were addressed, with the latter being the model that will be used. The methodology used was quantitative, through online surveys applied to adults who play on mobile devices at least once a week. For the design of the survey, the Google Forms platform was used and shared through the social networks Facebook and WhatsApp. Statistical analyzes were applied such as logistic regression, to identify and hierarchize the variables of the UX according to the payment, and cluster analysis, to characterize the player who pays. This investigation allowed to identify that the UX influences the payment for the videogame, detecting the variables with higher levels of influence: the enjoyment, the relationship between graphics and sound effects, the control associated with the knowledge of the actions and the clarity in the graphics. The profile of the player who pays and his differences with the player who does not pay was also determined.