Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Experiencia de usuario"

Examinando por Materia "Experiencia de usuario"

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Administración de inmuebles en arriendo: un análisis de las experiencias de inquilinos y propietarios
(Universidad EAFIT, 2018) Jaramillo Londoño, Laura; Muñoz Molina, Yaromir; Estrada García, Federico
The real estate sector of leases in Colombia has a high level of lack of professionalism on the part of real estate agents of the guild; although there are state regulations in this regard, there is no strict control that allows them to be complied with -- This is the origin of a large part of the sector's weaknesses, which in the end are reflected in the experiences of end users: owners and tenants -- Through this research, lived experiences were characterized as positive or negative, grouped into categories according to the responses of the subjects studied, in which it was found that compliance with the payment of the canon and negotiations on prices, conditions and signing of the contract were the most common for owners and tenants respectively -- The moments of truth relevant to each group were also found, among which were the compliance with the payment of the canon for the owners and the damages and repairs for the tenants -- The factors that valued the groups in the leasing agencies were also studied and it was found that the total representation before a tenant and receiving properties in suitable physical and legal conditions were the most valued by owners and tenants, in their order -- Finally, it was demonstrated, through a deep analysis that the relationship of cause and effect between the characterization of the experiences of each of the groups with leasing agencies and the attitudes towards them does not always behave in a linear manner
Análisis de la experiencia de los estudiantesde posgrado de la Universidad EAFIT - sede Medellín, en el proceso de matrícula
(Universidad EAFIT, 2024) Sánchez Chapetón, Diana Katherine; Bernal Bernal, María Clara; Bedoya Jiménez, Julián Esteban; Agudelo Calle, Jhonny Alejandro
Análisis de la experiencia de usuario en el portal web CereArt
(2018) Moreno Palacio, Verónica; Monroy Osorio, Juan Carlos; Gentilin, Mariano
The objective of this work arises from the unawareness and lack of maturity that exists in e-commerce in Colombia -- It Aims to find out how is the user experience that users face regarding usability and information architecture when buying through the e-commerce site www.cereart.com -- This work first reviews the Colombian current situation regarding e-commerce and the important terms and concepts that are relevant for this investigation -- The methodology used for the development of this research combines qualitative and quantitative methods with the usage of tools such as eye tracking, heuristics and a focus group -- Among the main findings of this study, we find that the more affinity there is with the brand, the usability flaws are mitigated a bit in the user's view -- In addition to this, specific criteria are mentioned to improve the usability y and information architecture of the website and optimize the shopping experience
Caracterización de la experiencia en el proceso de trabajos de grado desde el Centro de Servicios Compartidos, para los estudiantes de las maestrías en profundización de la Escuela de Administración de la Universidad EAFIT
(2018) Delgado Cuéllar, Nurth Constanza; Henao Cálad, Mónica; Bejarano Botero, Luis Mauricio
In the final report of this investigation, the experience from the students of the Shared Services Center, from EAFIT University was characterized -- In 2016 when the different processes, were brought into line it was identified that the final papers had a particular logic within the development of every program -- Because of this, it became necessary to validate which could be the best way to approach the study, based on valid sources -- And the identification of student’s needs, then a focal group was guided by a semi-structured interview -- Positive and negative aspects were investigated inside their report development cycle -- To conclude, the design of an ideal experience for each of the users was included -- The presented elements have as a main purpose, contribute on the restructuring of the final papers, which, from February 2017, have been being developed by each of the coordinations and led the Management Dean from Eafit University in the academic area -- In addition, this will contribute to the standardization of the process that is being developed inside of the Shared Services Center from the school
Diseño de experiencia de servicio para estudiantes de maestría de la universidad EAFIT
(Universidad EAFIT, 2017) Pomares Ordosgoitia, Helena Victoria; Rojas De Francisco, Laura Isabel; Bejarano Botero, Luis Mauricio
La Universidad EAFIT, en su proceso de mejora continua, trabaja por la acreditación internacional de sus programas en la Escuela de Administración con The Association to Advance Collegiate Schools of Business (AACSB), una organización global sin ánimo de lucro de instituciones educativas -- La acreditación una herramienta de la academia para la búsqueda de mayores estándares de calidad -- Durante el proceso se ha destacado la oportunidad de mejora que los programas de la institución tienen en cuanto al diseño de experiencia de servicio, por lo que el diseño de dicha experiencia toma relevancia -- Este trabajo contribuye al fortalecimiento de la experiencia de estudiante de la Maestría en Mercadeo de la Universidad EAFIT con el diseño y la documentación del modelo de servicio de estudiantes de dicho programa -- Para el efecto se llevó a cabo un estudio exploratorio que partió de la revisión de la literatura, etapa de la que se extrajeron características del servicio así como metodologías para el diseño correspondiente que se puedan aplicar a instituciones académicas -- La segunda fase apuntó a la construcción de un modelo de servicio para estudiantes de la Maestría en Mercadeo de la universidad a través de sesiones de codiseño sobre percepción acerca de la prestación del servicio por parte de estudiantes activos, egresados de hace menos de cinco años del programa y colaboradores que ofrecen servicios -- Este trabajo le da continuidad a la investigación realizada por Asuad Serna (2015), que investigó de manera exploratoria el comportamiento y las expectativas de los estudiantes de la Maestría en Mercadeo de la Universidad EAFIT -- El resultado de este trabajo es un documento con el modelo de servicio que se propone que sea objetivo de implementación en la tercera fase del proyecto
Diseño de un modelo de negocio metamediario para el sector ferretero y sus actores asociados en Bogotá
(Universidad EAFIT, 2024) Triana Clavijo, Wilmar Eduardo; Amador Poveda, María Ximena; Acevedo Mejía, Erika Cristina; Jiménez Bustamante. Sebastián
Elementos del marketing educativo para orientar estrategias en servicios enfocadas a los estudiantes de pregrado de la universidad EAFIT
(Universidad EAFIT, 2018) Cubillos, Martha; Martínez Camacho, Karin Milena; Rojas de Francisco, Laura Isabel; Mejía Gil, María Claudia
This research seeks to know the elements of educational marketing focused on service, to offer a positive experience to students in higher education institutions, as well as to know the experience of undergraduate students of Universidad EAFIT in their academic training process with university welfare and academic services -- To know the experience with these services, they were divided into five themes: welfare services, user services, academic services, academic support services and infrastructure services -- The work was based on exploratory and descriptive research; a quantitative methodology is applied through a questionnaire to a sample composed of students from the different undergraduate programs of Universidad EAFIT -- Among the findings, a level of satisfaction with the academic and welfare services offered by the university stands out, as well as a high level of satisfaction with the infrastructure services of the university campus
Evaluación de la experiencia de usuario de un servicio internacional de tercerización tecnológica
(Universidad EAFIT, 2022) Orrego Benítez, Carlos Andrés; Ceballos Ochoa, Lina María; Bejarano Botero, Luis Mauricio
Experiencia de las transferencistas de la industria farmacéutica con Distribuidora Farmacéutica ROMA S.A
(Universidad EAFIT, 2019) Giraldo Urrea, Daniela Margarita; Monroy, Juan Carlos; Mejía Gil, María Claudia
Customers need a user experience that allows them to approach brands and share values, ideas and mental frameworks. A proper user experience, in the correct group of clients can achieve a connection with the brand that generates a positive impact on the results of the organization. The ease of access to products and services is one of the main points of success or failure for a satisfactory experience; the brand must deliver a clear and simple interaction with the customer so it can accomplish its needs This research describes the user experience of sellers of Colombian pharmaceutical laboratories with Distribuidora Farmacéutica Roma S. A. whom are consider a valuable client to the company. This has been done from in-depth interviews with experts in medicine distribution industry and the users, which allowed to know the most important touch points, the emotions, thoughts, the type of experience the user have and describe the ideal experience.
Experiencia de los docentes de Posgrados en Mercadeo de la Universidad EAFIT sede Medellín
(2018) Marulanda Betancur, Diana Carolina; Rodríguez González, Nubia Juliana; Mejía Gil, María Claudia; Bejarano Botero, Luis Mauricio
The present work arises from the interest of investigating and knowing what are the experiences of the professors of the postgraduate programs in marketing of the Universidad EAFIT Medellin -- The experience of the teacher is described at the moment of being linked to the area of marketing prospects (specialization and master's degree) and their perception of the academic and administrative process is detailed -- The research was carried out with a qualitative method, with a level of descriptive depth -- As a basic instrument, the in-depth semi-structured interview is used, in such a way that the experience can be known and later synthesize the findings of the research in a Journey Map -- The findings indicate that in general terms the academic-administrative experience is positive, highlighting the same aspects of planning, logistics and compensation, as well as respect for teacher autonomy -- Among the aspects to be improved are the feedback on the evaluation process and the accompaniment of the professors in their payment process -- The result of this research will become an important point for teacher follow-up, a relevant factor in the process of accreditation of high quality programs
La experiencia de usuario en el proceso de montaje de un restaurante en la ciudad de Medellín
(2018) Cardona Arango, Santiago; Gentilin, Mariano; Bejarano Botero, Luis Mauricio
The indicators and economic analysis related to the food service market in Colombia show a sector that is strengthened and grows in a sustainable manner every year, but where, paradoxically, the city of Medellin shows controversial lags in gastronomy compared to Bogotá, the capital city of Colombia -- That is why questions arise about how the owners of restaurants in Medellin assume and go through the whole process of creating a restaurant -- With this research, it is intended, first, to perform a theoretical review on the concepts of user experience and service design, to understand their roots, their definitions and their applications -- Once these concepts have been considered within the framework of the investigation, the results obtained from the in-depth interviews conducted with restaurant owners and experts dedicated to consulting and the creation of restaurants will be analyzed to analyze the user experience in the process of creating a restaurant in Medellin
Experiencia de usuario omnicanal en el sector de la moda
(2019) Uribe Orrego, Luis Carlos; Lopez Naranjo, Natalia Jeannette; Muñoz Molina, Yaromir
This work starts from the need to know about the Omnichannel strategy in the Colombian retail market, taking into account that in this era, with continuous technological advances, the consumer has changed his purchasing process and demands a consistent, personalized, and unique experience. Consumers can be in contact with a brand through two or more channels at the same time, and throughout their purchase process they can interact with the brand 10 or more times. In order to understand better the situation, semi-structured, and detailed interviews were conducted with 16 fashion label consumers located in the city of Medellin, where 4 stages of the purchase process were identified: search, comparison, purchase and post purchase, all highly relevant to the omnichannel experience. In addition, through various concepts addressed in this exploratory research, it was qualitatively identified what are the characteristics and stages of the consumer’s experience of shopping clothes in Medellin, what are the consumer’s points of contact with the brand, and what are the particularities of the purchase decision process in an Omnichannel environment. Thanks to the collected findings, retailers, marketing areas, and those in charge of delivering the service to the user will be able to build strategies that contribute to give consistent, cohesive and optimal experiences for different users, which translate into better consumer relationships, an excellent service and increased sales.
Impacto de la transformación digital en la empresa FIS Soluciones
(Universidad EAFIT, 2022) Loaiza Cuartas, Juan Felipe; Uribe de Correa, Beatriz Amparo
El mercadeo experiencial en la gestión de marca
(Universidad EAFIT, 2016) Cano Maya, Maryluz; Martínez Giraldo, Carolina; Orozco Toro, Jaime Alberto; Muñóz Molina, Yaromir
El propósito del presente estudio es identificar la disposición de algunas marcas de la ciudad de Medellín para participar en celebraciones personales, y de carácter privado, a través del uso de estrategias de mercadeo experiencial sobre la base del concepto de valor generado a partir de experiencias positivas que puedan influir en la compra, la recompra, la fidelización y la consecución de nuevos clientes -- Con el fin de lograr los objetivos, se revisó lo concerniente a la literatura de respaldo en cuanto a mercadeo experiencial -- Asimismo, se identificaron algunas de las entidades más reconocidas en diferentes sectores empresariales de Medellín para indagar acerca de su historia en el mercado, el proceso de fidelización de clientes, algunas de las estrategias de mercadeo a través de los nuevos medios, y la disposición para patrocinar eventos de carácter privado -- Se empleó para ello una metodología de tipo cualitativo con entrevistas en profundidad -- Luego de analizar los contenidos de las entrevistas realizadas a los gerentes de mercadeo o de marca de las empresas seleccionadas se concluye que si bien el patrocinio de eventos sociales de carácter privado no es una medida popular en el momento, dado que no se conocen los beneficios que ellos pueden dejar en las empresas, varias de ellas estarían dispuestas a darle una oportunidad a este tipo de estrategias siempre y cuando exista un beneficio palpable para ellos, tal como contenido de calidad para sus medios sociales -- Por tal motivo esta puede ser una oportunidad de negocio en el futuro cercano

Examinando por Materia "Experiencia de usuario"

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