Examinando por Materia "Estudio de caso"

Mostrando 1 - 11 de 11
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    Creación de valor para stakeholders en empresas multinacionales de mercados emergentes : el caso de una plataforma digital multilatina
    (Universidad EAFIT, 2026-03-12) Arcila Arango, Mónica; González-Pérez, María Alejandra; Velez-Ocampo Juan
    The unprecedented rise of emerging market multinational enterprises (EMMEs) has brought about major transformations in the global economy, challenging traditional models of internationalization and the ways in which value is created. The study of EMMEs has generated a rich theoretical discussion, as classical approaches have had to be expanded to accommodate the analysis of these new contexts. One of these debates concerns value theory, which can no longer be understood solely through the logic of efficiency and competitive advantage, but rather as a relational, distributed, and situated construction among multiple actors. This thesis positions itself within an emerging discussion by proposing a critical perspective on how digital multilatina platforms create, capture, and extract value in environments characterized by high informality, algorithmic governance, and structural asymmetries. Through an in-depth qualitative case study and the combined use of interviews, document analysis, and social media analysis (SMA), this research characterizes how a digital multilatina defines its sources of value creation and capture, interacts with its stakeholders, and redistributes or concentrates the benefits generated. The methodological design makes it possible to connect the internal narratives of organizational actors with external perceptions regarding the legitimacy and sustainability of the business model. Five key dimensions are analyzed: sources of value creation and capture (individual, organizational, social), strategic value creation processes, internal and external mechanisms of value capture, dynamics of value extraction (financing, algorithms, data), and emerging categories such as the monetization of interaction, precarious working conditions, and technological governance. One of the most relevant findings is the formulation of structural duality, a permanent tension between the collaborative creation of value (through innovation, network effects, and modularity) and its extraction (through algorithmic control, data opacity, and risk externalization). This duality does not represent a temporary imbalance; rather, it constitutes a structural feature of platform capitalism in emerging markets and highlights the need to rethink ethical, regulatory, and theoretical frameworks from a situated, inclusive, and multistakeholder perspective. Finally, the thesis proposes advancing toward a research agenda that integrates the principles of sustainable value with participatory governance models, thereby broadening the theoretical understanding of international management from the standpoint of emerging markets.
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    Desarrollo del plan de trabajo para el proyecto urbanístico “Portal del Capulí” en el municipio de Iles bajo la metodología PMI teniendo en cuenta lecciones aprendidas
    (Universidad EAFIT, 2026-03-24) Pérez Vides, Grace Yulieth; Miranda Pantoja, Iván Santiago; Salazar Gómez, Francisco Javier
    This study develops the work plan for the rural urban development project “Portal del Capulí,” a gated community of 20 countryside housing units located in Iles, Nariño, Colombia, under the framework of the Project Management Institute (PMI) methodology and incorporating lessons learned from its implementation process. The research adopts a convergent mixed-methods approach, integrating quantitative and qualitative techniques to assess project performance and propose a replicable management model. The quantitative component involved a documentary review of budgets, schedules, licenses, and financial reports to identify deviations in scope, time, and cost performance. The qualitative component consisted of structured instruments applied to key project stakeholders, whose responses were analyzed through thematic coding and data triangulation. This integrative process enabled the identification of management patterns, critical success factors, and improvement opportunities transferable to similar real estate developments. Findings indicate that combining the PMI framework with a structured knowledge management system enhances planning accuracy, performance control, and technical and financial sustainability in rural housing projects. The study contributes a structured management model that articulates technical planning, stakeholder engagement, and organizational learning, supporting the professionalization of project management practices in small-scale territorial contexts.
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    El uso del mercadeo sensorial en una empresa con tiendas en la ciudad de Medellín
    (Universidad EAFIT, 2022) Rojas Saldarriaga, Mateo; Echeverri Álvarez, Jonathan
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    Gestión eficaz del efectivo en una empresa de transporte colombiana
    (Universidad EAFIT, 2022) Orozco Márquez, Elida Minelly; Espinal Rodríguez, Ángela Cristina; Echeverri Castaño, Cristian Andrés
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    Incorporación de lógicas institucionales en organizaciones híbridas. Estudio del caso de la Corporación Parque Arví, Medellín, Colombia
    (Universidad EAFIT, 2024) Garcés-Uribe, Olga Lucía; De la Rosa Alburquerque, Ayuzabet; Universidad EAFIT
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    Innovación social como un proceso de creación de conocimiento : un estudio de caso de Medellín, Colombia
    (Universidad EAFIT, 2018) Álvarez Mesa, Catalina; Henao Cálad, Mónica
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    Lecciones aprendidas en la gestión de proyectos de diversidad e inclusión en empresas privadas colombianas : un análisis basado en testimonios de expertos
    (Universidad EAFIT, 2025) Flórez Ibáñez, María José; González Restrepo, Juana María; Osorio Lema, Edwin Alexis
    This undergraduate thesis analyzes the lessons learned in managing Diversity and Inclusion (D&I) projects in Colombian private companies, using a mixed-method approach that combines expert interviews with surveys of project leaders and key actors. Through the case study of “Por Talento” by Comfama and collected testimonies, the research identifies common barriers, effective strategies, and practical recommendations to improve the planning, implementation, and evaluation of inclusive projects. The study reveals that committed leadership, continuous training, accessible design, post-inclusion support, and impact measurement are fundamental pillars for building equitable and sustainable work environments. It concludes that strategically managed D&I not only enhances organizational development but also contributes to Colombia’s broader social transformation. Key words: Diversity and inclusion, Project management, Lessons learned, Case
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    Plantas temporales como alternativa a los contratos por prestación de servicios : el estudio de caso de los agentes de tránsito vinculados en Medellín en el año 2021
    (Universidad EAFIT, 2024) González Montoya, Ingrid Vanessa; Franco Vargas, María Eugenia; Franco Vargas, María Eugenia
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    Riesgo financiero en las modalidades de contratación en salud : su efecto en la sostenibilidad económica de una IPS pública en Medellín
    (Universidad EAFIT, 2018) Restrepo Escobar, Beatriz Stella; Zea Cárdenas, Adriana Astrid; Martínez Negrete, Milton Alfonso
    This paper analyzes the effect of the financial risk of contracting modalities in health, on the economic sustainability of a public health care service provider institution in Medellín (Colombia). For this purpose, a qualitative case study is developed from the intrinsic case typology. For the data collection, interviews were conducted with experts, managers and administrative staff of the institution under study, as well as review of institutional documents. For the coding of the information, matrixes were used in Excel and qualitative research software Atlas.ti, version 8.2.34. Within the results of the case, there are four categories of financial risk: market, liquidity, credit and operation, as well as factors that generate this risk from the economic, geopolitical and institutional. It is emphasized that the effect of financial risk on economic sustainability is the irruption in growth and financial viability on the IPS. There, challenges are established to mitigate the financial risk in the entity analyzed. Thus, this work makes contributions in the field of Risk Management, especially for health studies practitioners.
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    Tensiones constitutivas en la acción organizada : el tránsito de la organización juvenil red entre montañas hacia empresa social desde el contexto rural de San Sebastián de Palmitas (Medellín)
    (Universidad EAFIT, 2025) Tabares Molina, Daniela; Macías-Prada, John Fernando
    This research analyzes the transformation process of RED entre Montañas, a rural youth organization in the town of San Sebastián de Palmitas (Medellín), in its transition from a cultural collective to a social enterprise. Through a case study with a qualitative approach, its trajectory is reconstructed and the tensions experienced in this process are interpreted. The analytical framework is based on the Theory of Organized Action (TAO), whose categories - Identity, Opposition and Totality - allow us to understand how this organization negotiates its community mission in facing institutional and market demands. The methodology combines documentary analysis of public policies, internal organizational materials and semi-structured interviews with key members. This approach made it possible to reconstruct the stages of organizational development, identifying breaking points and highlighting structural tensions that shape the transition towards hybrid forms of social and economic management. The findings show that RED entre Montañas did not passively adopt the institutional model of social enterprise but reinterpreted it from its territorial identity. The research concludes that the tensions experienced are not obstacles, but constitutive elements of an organized action that seeks to affirm its collective subjectivity. The study provides theoretical and practical tools to understand similar processes in other rural territories and invites people to rethink public policies to support youth organizations.