Examinando por Materia "Estudio de caso"
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Publicación Estudio de caso para identificar el proceso de innovación desarrollado por Powerfit Colombia S.A.S. para la adaptación de su modelo de negocio durante la crisis sanitaria ocasionada por el covid-19(Universidad EAFIT, 2023) Espinosa Flórez, Laura Cristina; Chavarro Peña, Ronald AndrésÍtem Gestión eficaz del efectivo en una empresa de transporte colombiana(Universidad EAFIT, 2022) Orozco Márquez, Elida Minelly; Espinal Rodríguez, Ángela Cristina; Echeverri Castaño, Cristian AndrésPublicación Incorporación de lógicas institucionales en organizaciones híbridas. Estudio del caso de la Corporación Parque Arví, Medellín, Colombia(Universidad EAFIT, 2024) Garcés-Uribe, Olga Lucía; De la Rosa Alburquerque, Ayuzabet; Universidad EAFITPublicación Innovación social como un proceso de creación de conocimiento : un estudio de caso de Medellín, Colombia(Universidad EAFIT, 2018) Álvarez Mesa, Catalina; Henao Cálad, MónicaPublicación Plantas temporales como alternativa a los contratos por prestación de servicios : el estudio de caso de los agentes de tránsito vinculados en Medellín en el año 2021(Universidad EAFIT, 2024) González Montoya, Ingrid Vanessa; Franco Vargas, María EugeniaPublicación Riesgo financiero en las modalidades de contratación en salud : su efecto en la sostenibilidad económica de una IPS pública en Medellín(Universidad EAFIT, 2018) Restrepo Escobar, Beatriz Stella; Zea Cárdenas, Adriana Astrid; Martínez Negrete, Milton AlfonsoThis paper analyzes the effect of the financial risk of contracting modalities in health, on the economic sustainability of a public health care service provider institution in Medellín (Colombia). For this purpose, a qualitative case study is developed from the intrinsic case typology. For the data collection, interviews were conducted with experts, managers and administrative staff of the institution under study, as well as review of institutional documents. For the coding of the information, matrixes were used in Excel and qualitative research software Atlas.ti, version 8.2.34. Within the results of the case, there are four categories of financial risk: market, liquidity, credit and operation, as well as factors that generate this risk from the economic, geopolitical and institutional. It is emphasized that the effect of financial risk on economic sustainability is the irruption in growth and financial viability on the IPS. There, challenges are established to mitigate the financial risk in the entity analyzed. Thus, this work makes contributions in the field of Risk Management, especially for health studies practitioners.Publicación Tensiones constitutivas en la acción organizada : el tránsito de la organización juvenil red entre montañas hacia empresa social desde el contexto rural de San Sebastián de Palmitas (Medellín)(Universidad EAFIT, 2025) Tabares Molina, Daniela; Macías-Prada, John FernandoThis research analyzes the transformation process of RED entre Montañas, a rural youth organization in the town of San Sebastián de Palmitas (Medellín), in its transition from a cultural collective to a social enterprise. Through a case study with a qualitative approach, its trajectory is reconstructed and the tensions experienced in this process are interpreted. The analytical framework is based on the Theory of Organized Action (TAO), whose categories - Identity, Opposition and Totality - allow us to understand how this organization negotiates its community mission in facing institutional and market demands. The methodology combines documentary analysis of public policies, internal organizational materials and semi-structured interviews with key members. This approach made it possible to reconstruct the stages of organizational development, identifying breaking points and highlighting structural tensions that shape the transition towards hybrid forms of social and economic management. The findings show that RED entre Montañas did not passively adopt the institutional model of social enterprise but reinterpreted it from its territorial identity. The research concludes that the tensions experienced are not obstacles, but constitutive elements of an organized action that seeks to affirm its collective subjectivity. The study provides theoretical and practical tools to understand similar processes in other rural territories and invites people to rethink public policies to support youth organizations.Ítem El uso del mercadeo sensorial en una empresa con tiendas en la ciudad de Medellín(Universidad EAFIT, 2022) Rojas Saldarriaga, Mateo; Echeverri Álvarez, Jonathan