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    Mejoramiento del plan de mercadeo en Point Diversión Digital S. A. S. (Point DD)
    (Universidad EAFIT, 2012) Villegas Saldarriaga, Pedro; Serrano Rivero, Sergio Andrés; Uribe Correa, Beatriz; Serrano Rivero, Sergio Andrés
    The current global business dynamic supports the creation of new businesses, whose primary need is to transcend in a globalized world and strengthen to be competitive. Today the company Point Diversión Digital needs help to redefine its marketing strategy and establish a brand activation plan that allows it to reactivate and accelerate sales to be profitable over time.