Examinando por Materia "Estrategias de marketing"
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Ítem Actualización del estudio de prefactibilidad del proyecto parque de diversiones en Santa Fe de Antioquia(Universidad EAFIT, 2024) Rodríguez Betancur, María Verónica; Zapata Rodríguez, Marcelo; Escorcia Marín, Jorge Junior; Gómez Salazar, Elkin ArcesioÍtem Plan de mercadeo - Extensión del servicio de Doctor Autos para el público en general(Universidad EAFIT, 2024) Serna Salazar, Meiber; Tamayo Bustamante, Jairo AlejandroÍtem Plan de mercadeo Remo Importador S.A.S(Universidad EAFIT, 2021) Pulgarin Valencia, Laura Carolina; Castaño Aristizabal, Juan FelipeThis degree work includes the proposal of a marketing plan for the company Remo Importador, located in the city of Popayán, a company dedicated to importing parts, spare parts and accessories for all types of motorcycles throughout the national territory. After conducting an internal and external analysis, it is detected that there have been periods in which demand falls considerably and that, in part, this is due to the COVID-19 pandemic that emerged at the beginning of 2020 and to the different problems that the country can cross in terms of public order, that is why the objectives that were raised are aimed at increasing sales and positioning the brand in the market. It is considered that Remo Importer should continue with its great efficiency in shipping the merchandise and make special focus on being a reliable company with the best delivery times in the market. Through the objectives, strategies and tactics it is intended to boost sales to generate a positive impact on the economic results of the company. Likewise, new marketing tools will be used that will make the marketing plan easy to understand and analyze, which will make Remo Importador one of the most important importers of parts and spare parts for motorcycles in Colombia, standing out for its variety of products. , agile delivery times and memorable experiences, with an ideal, trained and passionate staff to provide the best of services.