Examinando por Materia "Estrategias de Mercadeo"

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    Plan de mercadeo para la Cámara de Comercio de Cartago
    (Universidad EAFIT, 2021) Gaviria Nieto, Lina María; Tabares Gil, Catalina
    The present work represents the Marketing Plan for the program “Somos Aliados” from Camara de Comercio de Cartago. It contains the objectives of the plan, with the final goal of growing in number of affiliates and incrementing the entry of capital. Two of the objectives contain the strategies for the improvement of the actual product, in which the company needs to understand their segmentation and potential market. Knowing the segment will allow more knowledge about the necessities, so Camara de Comercio can offer remarkable benefits inside program. Finally, the las objective is focused on the sales plan, in which the entity will have the strategies for the retention and prospecting of the customers. Also it will be design the communications plan of the program for the different type of customers and affiliates.