Examinando por Materia "Estrategia competitiva"
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Ítem Buenas prácticas y oportunidades en la implementación de la estrategia en empresas medianas y pequeñas de la industria del plástico en Colombia(Universidad EAFIT, 2018) Gómez Atehortúa, Sarita; Ángel Gallego, Santiago; Giraldo Hernández, Gina MaríaÍtem Cocreación de una estrategia competitiva para Grupo DL Plus, empresa manufacturera dedicada al diseño, desarrollo y suministro de Equipo Original de Ensamble (OEM) para la industria de la motocicleta bajo la metodología estramipyme(Universidad EAFIT, 2024) Hoyos Gaviria, Luisa Fernanda; Rivas Montoya, Luz MaríaÍtem Direccionamiento estratégico Transurcar(Universidad Eafit, 2020) Giraldo Palacio, Carolina; Peláez Velásquez, Paula Andrea; Uribe de Correa, Beatriz Amparo; Delgado Restrepo, RicardoÍtem Diseño de la estrategia competitiva para el negocio de accesorios personalizados A-mar-te by Mar(Universidad EAFIT, 2024) Montoya Bustamante, Mariana; Rozo Villegas, AlejandroStartups, classified as microenterprises, small businesses, and medium-sized enterprises (MIPYMEs), represent a significant source of employment and growth globally. This study focuses on the importance of strategy and defining the business model in creating value in SMEs in the jewelry sector. The aim is to design the competitive strategy for the personalized accessories entrepreneurship A-mar-te by Mar to achieve competitive advantage and strategic positioning. The methodology comprised four stages: 1) business model generation, 2) analysis of the business environment at micro and macro levels, emphasizing trends, challenges, and changes, 3) Undertaking a comprehensive SWOT analysis within the business framework to identify key aspects of its operational model. Subsequently, formulating strategic initiatives aligned with Michael Porter's methodology to capitalize on strengths, address weaknesses, seize opportunities, and mitigate prioritized threats. The results highlight the importance of considering the customer profile in building a coherent value proposition and in generating the business model. Additionally, the analysis of the micro and macro context helped understand the current dynamics and propose possible future projections, taking into account the industry's rapid growth and changing environment. Finally, this work presents a methodology that combines proposals from different authors and can serve as a guide for entrepreneurs and MBA students interested in venturing into this field.Ítem Diseño de la estrategia competitiva para la empresa Abad Laboratorio, Medellín 2023(Universidad EAFIT, 2023) Espinosa Bolivar, Sandra Milena; Arias Sánchez, Juan Manuel; Giraldo Hernández, Gina MariaÍtem Diseño de una estrategia competitiva para Valla & Venga S.A.S, PYME generadora de tráfico y prestadora de servicios BTL(Universidad EAFIT, 2019) Hernández Posada, Mauricio Eduardo; Montoya Montoya, José Pablo; Rivas Montoya, Luz María;The following document presents a review of the business model for “Valla & Venga S.A.S.”, proposing a new business strategy to have competitive advantages, using the Canvas model as a tool (Osterwalder & Pigneur, 2010), identifying, as well, the processes of the value chain of the company, defining the relation between them and the clients. Through qualitative research, we delved deeper into the jobs, the gains and the pains of the customers, which made possible the suggestion of a value proposition that relieves the pains and strengthens the gains, increasing the chances of success of the products offered by the company. Furthermore, a diagnosis of the external and internal environments of the company was developed through different methodologies. This allowed finding the organization's principal threats, opportunities, strengths and weaknesses, summarizing the key issues of the business environment and the strategic capacity of ‘Valla & Venga’, to be used as a starting point to evaluate future strategic choices. Finally, a new business model is proposed, providing managers with tools to support decision-making and guarantee the company’s success and permanence in the long term.Ítem Estrategia competitiva : retos de una agroindustria enfocada en la desinfección para el sector lechero colombiano(Universidad EAFIT, 2024) Matallana Correa, Santiago; Giraldo Hernández, Gina MaríaThis study focuses on the development of a competitive strategy for a disinfectant production company in Colombia’s dairy industry. A PESTEL analysis was conducted to assess political, economic, social, technological, environmental, and legal factors, unveiling growth opportunities stemming from the demand for sustainable products and challenges such as changing regulations. Porter’s Five Forces analysis highlighted intense competitive rivalry and the potential for new market entrants. Introspection through VRIO analysis and the Organizational Radar shed light on internal capabilities, such as unique technical certifications and idle production capacity, identifying both strengths and areas for improvement in organizational coherence and customer understanding. The Value Proposition CANVAS and the Business Model CANVAS provided a framework to comprehend how the company delivers value through innovative products and services. Ultimately, strategic decisions were proposed in response to the identified risks and opportunities, such as investing in R&D for eco-friendly disinfectants, implementing digital technology, and pursuing geographical expansion. The research concludes with a set of recommendations to ensure sustainable competitive advantage and foster proactive growth.Ítem Estrategia competitiva de una Organización de Mantenimiento Aprobada (OMA) en Latinoamérica(Universidad EAFIT, 2020) Quintero Suárez, Carlos Andrés; Giraldo Hernández, Gina María; Delgado Restrepo, Ricardo de JesúsThe dynamics and complexity of the aeronautical sector in Colombia and Latin America make it essential for an approved maintenance organization (OMA) like LASA S.A. to clearly define its competitive strategy in order to focus all its efforts on being sustainable and generating value within the production chain and the society to which it belongs. For that, in the present research it begins with the analysis of the background of the sector and are studied the factors that impact their performance and the context in which it is immersed, because all of them determine the behavior of the market and the ability of the WCO to react effective and timely manner. The last years have defined changes in the industry, going from full-service models to low-cost models, from joint projects to conglomerates, from an insatiable search for operational efficiencies, to new technologies and changes in state regulation or deregulation policies. In order to further delve into the behavior of the industry, a conceptualization of the sector is carried out in Colombia, Latin America and at International level, breaking down the number of aircraft by type of fleet in all its jet and turboprop configurations, the participation by each region and states, the cost of maintenance by segment and percentage within by the financial structure of the rates, as well as the rates of air liberalization and trade agreements. Finally, different methods and techniques will be used to define the competitive strategy, going from Porter's theories to the analysis of resources and capabilities.Ítem Estrategia competitiva para la distribución de insumos agrícolas en el eje cafetero(Viviana Montealegre Lozano, 2018) Cruz Ramírez, Julio César; Rivas Montoya, Luz MaríaThis article presents the competitive strategy for a marketing company of agricultural supplies in the Coffee Region, based on an adequate value proposal for the profile of the large agricultural companies in the region, according to the jobs they will carry out, as well as the pains and gains associated with them. The study, descriptive with a qualitative approach, answer the question of ¿How can we differentiate an organiza-tion in the distribution of agricultural supplies, delivering a value proposition that really satisfies a segment of clients and that allows it to create an advantage competitive? This text, based on the results obtained from the field work and the illustration of the value proposition, identified a successful business model for this segment and raised pertinente the development of a competitive strategy of segmented differentiation as a creator of competitive advantage.Ítem Estrategia competitiva para la empresa Agua San Benito para el año 2023(Universidad EAFIT, 2023) Amórtegui Rodríguez, Óscar Ignacio; Giraldo Hernández, Gina María; Uribe de Correa, Beatriz AmparoÍtem Estrategia competitiva para una empresa de distribución de productos químicos en Colombia (PQUIM S.A.S.)(Universidad EAFIT, 2022) Pinzón Marín, Diego Hernán; Giraldo Hernández, Gina Maria; Uribe de Correa, Beatriz AmparoThe present work formulates the competitive strategy for the chemical products distribution company PQUIM S.A.S., in order to respond to the competition that has intensified in recent years with the entry of large multinationals in the distribution sector and the consolidation of customers in key segments such as paints and coatings. A strategic analysis is carried out to characterize both the internal and external context in which the company operates, where primary sources are consulted through interviews first with key personnel within the organization and then with external people with extensive knowledge and experience in the chemical product distribution sector. Secondary sources such as databases, specialized journals, state agencies and unions are also consulted. For the internal analysis, the SWOT matrix, Osterwalder's business model Canvas and the analysis of the company's value chain are used. Similarly for the analysis of the external context, Porter's five forces tools and PESTEL analysis are used. Finally, with the analysis of the results obtained, three competitive strategy alternatives are proposed that allow the company to take advantage of its strategic capabilities and offer a differentiated value to each customer segment it currently serves and thus position itself adequately to compete and continue to be profitable in the future.Ítem Estrategias corporativas y competitivas de gerentes de mercadeo del sector de alimentos y bebidas en el área metropolitana del Valle de Aburrá(2019) Duque Carvajal, Edilson Andrés; Restrepo Díaz, David AlejandroThe marketing manager plays a very important role in the design and execution of the company's strategy, so that his profile as a strategist, his skills and technical capacity to generate value, are determinants to build the base of growth and sustainability of the business. All this contributes directly, both to the performance of the company's management, as well as to the management of the stakeholders that must evaluate and decide on the corporate and competitive strategies of their businesses, among which the author poses (Puranam & Vanneste, 2016) as sources of potential synergies for decision-making and strategy development, such as research and development managers, human resources, finance, purchasing, the legal manager, production, distribution and sales. Marketing managers are immersed in a complex business and consumer dynamics: on the one hand, the limitations in controlling the external and internal conditions of their environment, on the other hand, the absence of a long-term vision due to the requirement of short-term results. Around this dynamic, the tools and methodologies raised in the academic field, such as competitive analysis, product strategy, marketing communication, price management, innovation and development of new products, brand management and marketing plan, can not to be related to the type of problems and difficulties that are generated in the process of strategic decision making in the area of business marketing. Since marketing professionals face a combination of conditions and situations that are difficult to predict and control, defined by the author (Bennett, 2014) as Volatility, Uncertainty, Complexity and Ambiguity (VUCA), work strategies and dynamics that balance are generated between theory and technical capacity, and through the process, practices and experiences acquired and adapted to elements in transformation of the industrial ecosystem in which the company participates and the brands it represents are generated. This research work stems from this need, and therefore has as its main objective, categorize corporate and competitive strategies among marketing managers in Medellin in the food and beverage companies sector.Ítem Informe de consultoría bajo la metodología Estramipyme prestada a “Drink up S.A.S.”(Universidad EAFIT, 2024) Puerta Vahos, Yeimi Andrea; Rivas Montoya, Luz MaríaThis work presents the business model derived from the application of the Estramipyme Methodology (Rivas Montoya, 2023), as a consultancy to the Drink Up S.A.S. enterprise, a microenterprise in the packaging industry of alcoholic and non-alcoholic beverages with its own brand, located in the neighborhood Castilla of the municipality of Medellín. When applying Estramipyme, an external analysis is carried out, based on trends in the global macroenvironment and the industry, through research and semi-structured interviews with the most representative actors in the industry. In addition, an internal analysis is carried out to identify the company's main distinctive competencies. Both analyzes allowed us to reach a strategic diagnosis, prioritize a particular strategic challenge and co-create a competitive strategy supported by a roadmap to follow as a recommendation for its founders, and with the aim of contributing to the long-term sustainability of the business. Additionally, the methodology is complemented with an Excel format file, where each of the tools to be used throughout the strategic process is structured, in an easy and practical way, so that its application becomes a systematic dynamic within of any enterprise or microenterprise.Ítem Marco de referencia para el diseño de estrategias competitivas, basadas en la creación de conocimiento para la innovación(Universidad Eafit, 2020) Gil Arango, Juan Esteban; Henao Cálad, MónicaOrganizations formulate strategies to get competitive advantages in the market. Schumpeter, in 1934, used the term “creative destruction” to describe the interruption of the economic activity of organizations by innovations that seek new ways to produce goods, services, or generate completely new industries (OECD, 2018). Knowledge management presents important challenges for organizations. The main problems are associated with the lack of strategic alignment, lack of leadership or lack of commitment that these types of initiatives have in organizations and, therefore, fail to develop organizational capabilities to innovate systematically. Taking into account the challenges that a knowledge strategy implies to produce the expected results in innovation, the question arises how, from a strategic perspective, an organization can direct organizational knowledge to be the basis of sustainable innovation? This descriptive qualitative research proposes a framework of reference where the elements of a competitive strategy based on the creation of organizational knowledge are exposed. Innovation is considered the result of knowledge creation dynamics derived from this type of strategy. When these dynamics occur over and over again, they become organizational routines and new capacity is configured. In this research, an analysis of organizational capabilities is performed from the perspective of Ikujiro Nonaka's Theory of knowledge creation. From this analysis, the elements of the framework, its relationship and how to apply it are developed.Ítem Plan de mercadeo para una pyme de la ciudad de Medellín (INDUSTELC)(Universidad EAFIT, 2021) Romero Bedoya, Juan David; Zúñiga Raigoza, Jaime AlbertoÍtem Planeación estratégica y estrategias competitivas : caso aplicado a la empresa Soluciones en Cartera S.A.S.(2019) Gómez Zuluaga, Juan Mauricio; Escobar Rúa, David; Arias, Juan ManuelNowadays, a successful company is not one that is profitable. It is the one that perceives profits, but it also intelligently anticipates strategic decision making, in the face of changes in its environment. Financial management must be viewed from a systemic approach, that is, from a global point of view in which all the angles and points that affect business development are appreciated. It is important to analyze all aspects, despite how insignificant they may seem, because they may have relation and impact. Strategic management has a systemic scope, ranging from planning to execution and evaluation of the strategies to be implemented. The objective of the present analysis is to carry out an organizational diagnosis of the company Soluciones en Cartera S.A.S, which allows to evaluate it from the guidelines of strategic planning to identify its strengths, weaknesses, opportunities and threats; and thus determine possible strategies that allow its permanence, growth and value generation. Finally, an evaluation of one of the competitive strategies will be made, determining its financial viability with its form of financing and its impact on business objectives.Ítem Proceso estratégico con el propósito de definir una estrategia competitiva integral para una empresa de servicios jurídicos en Colombia(Universidad EAFIT, 2024) Pinzón Sosa, Santiago; Giraldo Hernández, Gina MaríaÍtem Proceso estratégico para el inicio de operaciones de una comercializadora de té en Colombia(Universidad EAFIT, 2023) Alzate Duque, Julián Ricardo; Gutiérrez Gómez, Juan Carlos; Arenas Quintero, Rodrigo José; Pineda Toro, Oscar Mauricio; Giraldo Hernández, Gina María