Examinando por Materia "Estrategia comercial"
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Publicación Análisis de la retención a partir del vínculo comercial entre el cliente y el concesionario automotor durante los mantenimientos periódicos de vehículos.(Universidad EAFIT, 2019) Rincon Muñoz, David Alberto; Rincón Muñoz, David Alberto; Escalante Gómez, Juan EstebanPublicación Estrategia comercial para diversificar la venta de café excelso para la empresa Coffeenar(Universidad EAFIT, 2024) Anaya Uribe, Andrés Mauricio; Hernández Rodríguez, Andrés Alejandro; Serrano Rivero, Sergio Andrés; Uribe de Correa, Beatriz AmparoPublicación Estrategia y plan de ventas de la unidad estratégica de negocios Mentis Valoración(Universidad EAFIT, 2024) Giraldo González, Leidy Yohana; Rojas Matiz, Juan Camilo; Uribe de Correa, Beatriz Amparo; Londoño, NataliaPublicación Formulación de estrategia comercial : caso de estudio Alkamédica S.A.S.(Universidad EAFIT, 2025) García Cortés, Laura Vanessa; Serrano Rivero, Sergio Andrés; Uribe de Correa, Beatriz AmparoPublicación Plan de mercadeo Spirito(Universidad EAFIT, 2025) Tous Mendoza, María Fernanda; Henríquez Diaz, Ángelica MaríaPublicación Plan de mercadeo The Valley Springs(Universidad EAFIT, 2025) Arellano Sanguino, Valentina; Zuñiga Raigosa, Jaime AlbertoPublicación Plan exportador - Barrileros Meat Company(Universidad EAFIT, 2025) Estrada Quiroz, Juan David; Giraldo Baena, Andrés; Ortiz Arango, Jaime AndrésBarrileros Meat Company S.A.S is a SME with a differentiated value proposition, based on the manufacturing of high quality smoking barrels that integrate gastronomic tradition and functional design. With a series of products consolidated in the domestic market, the company is in a growth stage, contemplating exportation as an alternative to diversify the income and access new segments. Through a multivariate market analysis process, Mexico was identified as the most suitable option for initiating export operations, given its cultural similarity, geographic proximity, existing trade agreements, and growing demand for specialized BBQ products. The plan initially contemplates a product analysis in the target market, fulfilling technical, regulatory and logistic requirements according to the market regulations, as well as structuring a commercial strategy focused on differentiation, perceived value, and brand positioning. A first shipment of the main product lines is estimated, with projections to progressively increase market share in Mexico and, in the medium term, explore other countries like United States and Canada. Finally, the export plan shows the company´s ability to articulate its value proposition with global gastronomic consumtion trends, using logistical networks to its good and capitalize the ecosystem in Colombia that supports this kind of projects. This document provides a structured and adaptable action plan that will enable the company to project itself in the international grill market.Publicación Plan exportador de café verde de origen para Urbania Café SAS(Universidad EAFIT, 2025) Gómez Samper, Daniel Felipe; Montoya Gómez, Felipe; Henríquez Diaz, Ángela MaríaPublicación Propuesta de modelo de gestión global para el área de desarrollo de clientes de Nacional de Chocolates(Universidad EAFIT, 2025) Baraya Londoño, Juan Esteban; Vallejo, Juan Camilo; Hernández Giraldo, Gina María