Examinando por Materia "Estrategia Competitiva"

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    Aplicación de la metodología Estrapyme al servicio mi Soporte de Conectiva Networks
    (Universidad EAFIT, 2021) Mendoza Martínez, Martha Liliana; Toro Gómez, Carlos Octavio; Rivas Montoya, Luz María
    In this paper, the authors redefine the business model of Conectiva Networks´ service Mi Soporte (ITO service for SME in Bogotá and nearby cities) using the Estrapyme Model (Strategy formulation methodology for SME), developed by MBA students and The Strategy Study Group from EAFIT University. During the development of the paper, Covid-19 pandemic arose, so the authors analize the disruptions and challenges brought by this event to IT Industry in general and Conectiva Networks in particular. The results of this work are the redefined business model for Mi Soporte service and a competitive strategy aligned with the corporate strategy of Conectiva Networks.