Examinando por Materia "Estramipyme"

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    Gamificación como ejercicio preparatorio a la implementación de la etapa de diagnóstico de la metodología Estramipyme
    (Universidad EAFIT, 2024) Castaño Bardawil, Alberto; Escarria Buritica, Carolina; Corrales Ríos, Guillermo Andrés; Rivas Montoya, Luz María; Tobar Muñoz, Hendrys Fabián
    Background: inclusion is one of the fundamental pillars of Open Strategy. However, it can lead to contradictions, unintended consequences, and new challenges, particularly when involving large numbers of people who may not be prepared to participate in the exercises. Gamification offers an engaging and effective solution to prepare participants, thus enhancing the quality of the results. Purpose: this study aims to utilize Gamification as a tool to prepare participants for diagnostic exercises and the definition of strategic challenges in MSMEs, following the Estramipyme methodology. This will be achieved through the creation of a digital Game-Based-Learning (GBL) resource that facilitates the development of the necessary foundations for these exercises. Design/Methodology/Approach: this qualitative research followed a five-stage process. It began with the identification of needs through open-semi-structured interviews and validation with experts. Subsequently, a prototype was constructed, followed by an evaluation phase. The results were then analyzed and interpreted, leading to corrections to the prototype based on the feedback received. Results: the findings of this study revealed that the use of gamification as a knowledge transmission tool is powerful, as it enriches the learning process and makes it enjoyable. Originality/Value/Contributions: this research enhances the Estramipyme methodology by introducing a digital Game-Based-Learning (GBL) resource that can be applied in strategic consulting and the training of undergraduate and graduate students at EAFIT University.
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    Informe de la consultoría bajo la metodología estramipyme prestada a Tres Trigos
    (Universidad EAFIT, 2024) Gutiérrez Correa, Sofía; Rivas Montoya, Luz María
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    Plan estratégico para la comercialización de un café especial (Café de Altura)
    (Universidad EAFIT, 2024) Avendaño Giraldo, Carolina; Rendón Cortés, Luis Fernando; Giraldo Hernández, Gina María
    This work focuses on determining the viability and formulation of the strategy to enter the specialty coffee marketing business, through the application of the Estramipyme Model, as a very good alternative to improve income from coffee sales for the La Selva farm located in the municipality of Villamaria, Caldas. Currently the farm bases its economic activity on the production of high-altitude coffee, and this is sold as green coffee, the farm always seeks differentiation in the cultivation process, in such a way that they can obtain a higher economic premium at the time to deliver their green coffee to large stores, but the transformation and marketing processes are not present in their value chain since someone else is in charge of carrying them out, thus achieving the greatest profitability. The idea is to make a strategic direction that allows for long-term projection, and produce, transform, and market coffee beans and ground in bag presentations, to market it through different channels and in the future export it. This strategic plan was developed using the Estramipyme methodology, a methodological design that, through a series of established stages, allows the strategic process of a small or medium-sized company to be carried out. In general terms, this methodology is composed of six stages in which data is collected using primary sources and secondary sources. In the same way, tools from the field of strategy are applied and the value proposition for the organization is concluded. Finally, a process of synthesis was made, interpretation and analysis of the results obtained in the development of the work was carried out with the objective of adjusting the business prototype that currently exists and proposing a definitive proposal.