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    Ítem
    Análisis de los factores que intervienen en la falta de directrices éticas y de RSE en las cadenas de valor de la mediana y pequeña industria química en Colombia
    (Universidad EAFIT, 2021) Sierra, Carlos Mario; Giraldo Hernández, Gina María
    Companies involved in the value chains of the chemical industry, whether they are producing raw materials or transforming them to launch mass consumer goods to market, tend to re-invest many resources from their operating profits to reinvent and maintain themselves in highly competitive, changing and demanding markets. In several cases, these investments are allocated in new marketing strategies that are more impactful to the consumer, image renewal, product reformulation to demonstrate greater utility or versatility to the end consumer, improvement of operational efficiency, among others, and very rarely they are implemented with the conviction of promoting and incorporating the ethics and social responsibility policies. This evolution process experienced by companies in general, promotes the development of proposals that are striking, motivating, risky, that incite the consumption of a product, and only in some cases seek to raise awareness of end users towards a more controlled, rational and correct consumption of resources. This research tried to do an analysis in order to have an the medium and small segment of the companies involved in the value chains of the chemical industry, in order to understand the priority that these topics have internally, and the main policies and actions that are implemented with the aim of promoting a culture of transparency, ethics in business and of commitment to the environment.