Examinando por Materia "Estado de ánimo"
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Ítem Exploración del rol de las emociones y el estado de ánimo en el proceso de decisión de compra del calzado.(Universidad Eafit, 2019) Arias Mejía, Andrea; Rojas de Francisco, Laura Isabel; Botero Cardona, AndrésAccording to Gross, Sheppes, & Urry (2011), a person’s mood or state of mind are the feelings that people carries, those feelings remain over time, and are manifested through internal stimuli, and as a result produce an emotion that can affect a person’s purchase behavior. The internal stimuli are related to thoughts, imagery, pleasure, entertainment, with sensations derived from physiological activity, or to a person’s thoughts and values (Sinha, Kinderman, & Moody, 2010) and manifest themselves through a triad of reaction, made up by physiological excitations (stimuli), body language, and subjective emotions related to a person’s mood or state of mind (Scherer, 2000). This exploratory investigation seeks to understand the connection between emotions and mood and the decision-making progress, regarding footwear purchases by women. To achieve it, this study relies on qualitative and quantitative methods applied to a test group composed by women from Medellín, Colombia, in order to establish the correlation between moods and emotions and their influence over the decisions in the process of purchasing footwear. The evidence shows the influence of emotions, moods, and personality and their effects in people’s experience have when purchasing footwear. This study can be used by professionals in the footwear marketing sector, interested in studying the decision-making process and creating long lasting links and connections with consumers.Ítem Percepción de usuarios entre 18 a 23 años sobre el uso de Tik Tok y su posible influencia en el estado de ánimo(Universidad EAFIT, 2023) Rivera Posso, Gabriela Lucia; Lemos Hoyos, MariantoniaThe objective of this study is to identify people's perception of how they use the TikTok application and investigate possible changes in mood that may occur during or after viewing content on the platform. Semi-structured interviews were conducted to explore how these users utilize TikTok and whether it significantly affects their mood. Fourteen students from different universities in the city of Medellín, aged between 18 and 23, participated in the study. The findings showed that all participants perceived a change in their mood while using TikTok and/or afterwards. Furthermore, the importance of understanding the influence of social media on young people and the psychosocial phenomena that arise from it are discussed. It was concluded that excessive use of social media can have a negative impact on people's emotional well-being.Ítem Relación entre estado de ánimo precompetitivo y rendimiento deportivo en equipo de jugadores universitarios de tenis de mesa(Universidad EAFIT, 2019) Calderón Álvarez, Juan Andrés; Goenaga Peña, Jesús