Examinando por Materia "Escuela de destreza"

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    Plan de mercadeo Causa & Efecto
    (Universidad EAFIT, 2021) Illera Arias, Daniela Carolina; Tabares Gil, Catalina
    This project is based on the development of the marketing plan for the company Cause & Effect in the city of Medellín, focused on the construction sector for medium-sized companies in Antioquia, Bogotá and the Coast of Colombia. The methodology is to analyze the competition of the company, therefore within the sector was through the 5 forces of Porter, to develop strategies to enter the construction sector. The macro and microenvironment are also analyzed, resulting in some elements needed to know the changes in the industry and their influences on the daily operations of the company. Finally, these strategies and tactics are proposed to generate improvement through actions in accordance with the requirements for skill schools to impact the market.