Examinando por Materia "Entretenimiento familiar"

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    Factibilidad para la creación de un restaurante que ofrezca entretenimiento familiar
    (Universidad Eafit, 2019) Restrepo Díez, Catalina; Quintero Rincón, Fredy Alberto; Arango Aguirre, Juan Manuel; Uribe De Correa, Beatriz Amparo
    The present work intends to analyze the feasibility of creating a restaurant with family entertainment for stratum families 5-6 of the Medellin and the metropolitan area, taking into account the analysis of the macroeconomic environment of the sector and the specific feasibility by areas, commercial, technical, Legal, environmental and financial. Different marketing strategies were used to allow us to approach reliable information on the sector as the primary sources: interviews, surveys, observation and secondary sources as diverse readings. Obtaining, as a result, unmet needs in the group of target people, also little specific competition in this segment, generating additionally a feasibility study where the viability of the study is documented to establish an execution plan for this project.