Examinando por Materia "Entretenimiento audiovisual"

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    Ítem
    Tv paga versus streaming : un análisis de los hábitos de consumo de entretenimiento audiovisual de los millennials en Bogotá
    (Universidad EAFIT, 2023) Hernández Perea, Sergio; Londoño Vélez, Natalia; Uribe de Correa, Beatriz Amparo
    The present work is a study on audiovisual entertainment consumption habits, comparing traditional television media against streaming services. In order to obtain the desired results, a survey was conducted on 54 millennials from Bogota. Prior to the results, the history of telecommunications is presented as the significant antecedent to the studied situation, and the current context of the field is analyzed with data from experts. Likewise, key terms that compose the research, such as consumption habits and marketing, are enunciated, and finally, the questionnaire questions and their respective results with conclusions are presented.