Examinando por Materia "Entidad financiera"
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Ítem Estrategia de conocimiento para un equipo de manejo de situaciones de crisis : el caso de una entidad financiera en Colombia(Universidad EAFIT, 2023) Coba Ardila, Laura Milena; Díez Gaviria, Ana CeciliaÍtem Fortalecimiento de mejores prácticas en el proceso de asesoría en un área de auditoría interna para una entidad financiera(Universidad EAFIT, 2020) Montoya Sánchez, Andrés Felipe; Velásquez Salamanca, Ana Cristina; Mejía Gallego, Luisa Fernanda; Orejuela Gómez, Jonny JavierÍtem Intervención comportamental para incrementar la inscripción a un programa de educación financiera online, en población vulnerable de Nariño, Colombia(Universidad EAFIT, 2024) Kisner Mira, Sandra; Arroyave Duque, María Alejandra; Cardona Tamay, Diana Maritza; Jaramillo Gaviria, Ana MaríaThis study examines efforts to enhance enrollment in a financial education program targeting customers from the Social segment of a financial institution, residing in the department of Nariño, Colombia. The intervention consisted of sending invitation messages via WhatsApp, designed using behavioral techniques such as promoting trust, facilitating action, using simple language, and highlighting benefits, after identifying key behavioral barriers to enrollment. Despite these efforts, the results did not show a significant increase in program enrollment, indicating the need to reconsider the strategies employed. It is recommended to consider the clients' preferred communication channels, personalize invitation messages, and incorporate behavioral variables in audience segmentation. This study contributes to the field of financial education by exploring interventions based on behavioral principles within low-income populations. However, limitations were noted in the availability of demographic data and the capacity to influence certain aspects of intervention design. Further research is recommended to enhance the effectiveness of such programs.Ítem Lineamientos para entender la importancia del riesgo legal y su tratamiento, en el sistema financiero colombiano(Universidad EAFIT, 2022) Aldana Duque, Luis Miguel; Uribe Restrepo, Juan Manuel; Jaraba Otálvaro, IsabelThis article sets out the management of some guidelines, which facilitate the understanding of the importance of legal risk in the entities of the Colombian financial system, based on Colombian and foreign regulation, in order to help strengthen the work of the interested parties: the Financial Superintendence of Colombia, the self-regulator of the stock market, that is the Banco de la República, consumers and financial entities. The possibility of proposing new banking businesses or improving existing ones is stand out, from the perspective of legal risks. The concept of legal risk was analyzed, and interviews were conducted with officials from three financial entities, which helped to propose a definition of legal risk, since currently there is no one that is precise and applicable to the financial system. Due diligence and management of legal risks is stand out, aligned with the strategy of the financial entities analyzed, to finally propose an analysis of the most important legal risks, because at the present is possible that they are the ones that are breached in high grade.Ítem Predicción de incumplimiento de pagos de crédito en una entidad financiera utilizando chats de servicio al cliente(Universidad EAFIT, 2023) Patiño Serna, Javier; Martínez Vargas, Juan David; Vallejo Correa, Paola Andrea