Examinando por Materia "Engagement"
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Ítem Análisis del comportamiento de la separación de residuos en la fuente(Universidad EAFIT, 2024) Giraldo Morales, Camila; Velásquez Fernández, Kelly Patricia; Mejía Gil, María Claudia; Muñoz Molina, Yaromir de JesúsÍtem Análisis y desarrollo de estrategias para aumentar el posicionamiento de la empresa Aceites y Repuestos AUTOVAN(Universidad EAFIT, 2023) Vanegas Sánchez, Juliana; Henríquez Diaz, Ángela MaríaAUTOVAN is a traditional company in the spare parts sector, with a presence of over 45 years in the city of Pereira. It specializes in the commercialization of automotive spare parts. Initially, it started as a miscellaneous store for multi-brand spare parts, and later shifted its focus to the manufacturing of clutches under its own brand. Currently, AUTOVAN is exclusively dedicated to the marketing of automotive spare parts, including repair kits for Diesel vehicles, sales and repairs of turbochargers, and its flagship product, the sale of Mac brand batteries for gasoline cars. This project focuses directly on positioning the AUTOVAN brand in the Coffee Axis (Armenia, Pereira, and Manizales) to be recognized as the leading company in the marketing of Mac brand batteries. The study involves the development of a marketing plan, beginning with an analysis of the internal and external environment of the company to identify its challenges and opportunities. Subsequently, the battery market is investigated, and based on the environmental possibilities, a strategic objective is proposed, which concentrates on positioning the AUTOVAN brand. To ensure the achievement of the objective, various strategies are proposed. These strategies are expected to be implemented through different activities that will allow the company to validate the market and establish a strong brand presence.Ítem El compromiso de los empleados : el caso de la empresa Renault SOFASA(Universidad EAFIT, 2021) Pino Ocampo, Mauricio; Betancur Hurtado, Carlos MarioÍtem Diversity, engagement and satisfaction in global virtual teams(Universidad EAFIT, 2021) Zwerg, Anne Marie; Roman Calderon, Juan PabloÍtem Efectos de la compensación salarial sin factores de valoración objetivos en el engagement del empleado(Universidad EAFIT, 2022) Ossa Cardona, Jose Luis; Villamizar Reyes, Milena MargariaÍtem Hábitos de consumo, motivaciones en el uso de redes sociales y los contenidos más valorados por la audiencia actual y objetivo de un periódico sectorial local(Universidad EAFIT, 2021) Ojalvo Rodríguez, María Camila; Rojas De Francisco, Laura IsabelÍtem Normatividad aplicable en Colombia a los denominados influencers en el desarrollo de su actividad publicitaria en la plataforma Instagram(Universidad EAFIT, 2022) Maya Gutiérrez, Jacobo; Gallego Solis, Laura; Múnera Posada, ArmandoThis paper seeks to demonstrate the gap that exists in Colombian legislation, regarding the obligations that arise between the so-called influencers with entrepreneurs, companies and businessmen who pay for advertising services or seek to exchange products through exchanges. With the same public figures of this social network called Instagram. Said vacuum generates a non-application of the principle of equality in the face of the obligations imposed on consumers and suppliers by Law 1480 of 2011 (current Consumer Statute). This document is important because, at present, there is numerous controversies between brands and natural persons who wish to advertise with this guild and the influencers themselves in relation to determining not only the term of compliance with the obligation, but also the way to execute it. But the guarantees in case of not obtaining in the consideration a result that makes the investment worthwhile.Ítem Percepción del engagement y el sentido de pertenencia y sus implicaciones en un grupo de pilotos de una aerolínea estatal colombiana(Universidad EAFIT, 2021) Quiroga Cabra, Lina María; Cruz Varela, Diego Fernando; Sanín Posada, AlejandroThe objective of this study was to characterize engagement and sense of belonging perception and evidence its implications in a group of pilots from a Colombian state airline. For this, a qualitative and descriptive investigation was done, based on semi structured interviews applied to these five pilots, selected intentionally, who have been working for at least two years in the company. An analysis was carried out with the information collected and was possible to evidence that engagement and sense of belonging are fundamental factors that impact safety culture and commitment with the airline. It was possible to observe a trend of appreciation for the airline and its mission, variables that turn into motivators that generate wellbeing to the operations. These results suggest that looking for spaces and initiatives that encourage the development of these aspects in pilots can increase their motivation and wellbeing.Ítem Perfiles de compromiso organizacional y engagement como predictores de la intención de permanencia en desarrolladores de software colombianos(Universidad EAFIT, 2022) Vega Pedraza, Rosa Juliana; Idárraga López, Sebastián; Sanín Posada, John Alejandro