Examinando por Materia "Empresas verdes"

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    Ítem
    Análisis de la implementación del comercio electrónico en Mipymes verdes comercializadoras de alimentos, bebidas y productos de aseo en el Valle de Aburrá
    (Universidad EAFIT, 2021) Gaviria Velásquez, Yesenia; Monsalve Restrepo, María Isabel; Arias Salazar, Alejandro; Uribe de Correa, Beatriz Amparo
    The MSMEs in Colombia represent 35% of GDP, 80% of employment and 90% of the productive sector. As a result of the digital revolution, e-commerce represents a key resource for Colombian MSMEs, which provides advantages such as the expansion of the offer, interactivity and the immediacy of the purchase and the crossing of borders. Likewise, the adoption of sustainable consumption and production patterns is more and more important in the world. However, to turn e-commerce into a truly profitable sales channel, digital capabilities are required that will permeate and define all phases of e-commerce: planning, implementation, and demand generation. Therefore, the objective of this work was to analyze the implementation of e-commerce in MSMEs marketers of sustainable food, beverages, and cleaning products in the Valle de Aburrá. Semi-structured interviews were conducted with five companies that commercialize sustainable products, which were selected by non-probability sampling for convenience from four databases. It was found that most companies plan their digital strategies by a specialized work team that also analyzes the data of their digital channels and clients and carries out recruitment and loyalty campaigns. All companies have a website and social networks, but not all of them allow to purchase online. However, those companies that also have a physical channel, their digital channels do not represent the main sales channel.
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    Ítem
    Microempresas de biocomercio, agricultura orgánica y ODS
    (Universidad EAFIT, 2018) Rodríguez Córdoba, Yovanny; Vargas Sáenz, Mario Enrique
    Green Businesses are economic activities that use goods and services of Biodiversity and generate positive environmental and social benefits and impacts without compromising economic profitability -- It is a business model different from the Corporate Social Responsibility, it can be done by any type of company, regardless of its size; in their philosophy, they respond to the Agenda for the development after 2015, given that in their actions they comply with the requirements called "Criteria and Indicators of Green Businesses (CINV)" -- In Colombia, these businesses gained strength with the implementation of the Sustainable Production and Consumption Policy (PPyCS-2010), are under the rector of the Green Business Office of the Ministry of Environment and Sustainable Development (MADS), of which in 2017 There were about 796 companies in the whole country, promoted and promoted by the Environmental Authorities (AA), through the windows or Green Business Nodes, with a report of 577 companies valued with the CINV, of which 15 microenterprises are located in the Department of Chocó, being the behavior of the CINVs in this group of micro-enterprises, the object of this study, together with a correlation of these with the Sustainable Development Goals (SDOs), to identify and evaluate possible contributions in the implementation of these in the local context