Examinando por Materia "Empresas sociales rurales"

Mostrando 1 - 1 de 1
  • No hay miniatura disponible
    Ítem
    Impacto social de los negocios del programa En-Campo : aporte a la estimación de su contribución a la competitividad y el bienestar del campo colombiano
    (Universidad EAFIT, 2023) Gómez Castro, Diana Marcela; Pérez Zabala, Lina Patricia; Echeverri Hernández, Santiago
    Rural productive businesses in Colombia are organizations with extensive contributions to society that are evidenced in changes related to economic development, job creation, wellbeing for the poorest population, conservation of ecosystems and biodiversity, among others. There is rarely a measurement that provides quantitative information on these contributions, for this reason the present thesis takes up and applies some measurement principles of the methodology of social return on investment -SROI- adapted to a document or tool that is easily applicable by of entrepreneurs or rural productive businesses, which serves as a self-management resource and a first step to incorporate impact measurement into their business model. The exercise takes as its target population the ventures or companies linked in the implementation stage of the En-Campo program, led by Fundación Grupo Bancolombia, because these are organizations that have been strengthened and accompanied for management based on the positive impact on society. An identification process of contributions or benefits was carried out based on research and dialogue with rural companies; a prioritization based on its relevance and affinity with the target organizations; a quantitative estimate of benefits and adaptation to an easily applicable resource. Although the results that the tool or resource will produce are not the precise calculation of the social return on investment, they do generate valuable information regarding the aspects of greatest social contribution and management opportunities.