Examinando por Materia "Empresas que nacen globales"

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    Estudio de factibilidad para la internacionalización de la pyme BMS ANDINA en Perú
    (Universidad EAFIT, 2018) Chinchilla Arenas, Carlos Yesid; Pereira Muñoz, Julio César;79305431; Henao Cálad, Mónica
    This document is a practical guide to understand and identify the leverage points and barriers in the internationalization of a company. Once the analysis of the business in the Peruvian geography is done, the recommendations are offered to make a reality of the entrepreneurship in Peruvian land or to dictate wait and prudence. Emphasis is placed on the importance of a mix of skills and knowledge in companies that are born global, such as human capital, organizational capital and relational capital; likewise, the importance of a country's level of competitiveness, which makes it attractive or not, to investment and the creation of new companies. It is also important to enter the knowledge of markets and know the political, economic, social, technological and environmental environment that characterizes it, and use corporate finance to evaluate an investment project. It is shown, following the steps described in the present study, that it is attractive to compete in the Peruvian market in a building automation business, given the potential of Peru and the growing opportunities in the energy, mining, construction and tourism sectors which it does a promising business. However, the interested company must prepare to meet requirements. From the results, it can be summarized that when a feasibility study of an opportunity is approached in an orderly, disciplined and determined manner, it is possible to qualify and quantify the attractiveness of internationalization.