Examinando por Materia "Empresas Multinacionales Latinoamericanas"

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    Herramienta para la selección de mercados internacionales y modos de entrada: seis preguntas estratégicas
    (Universidad EAFIT, 2017) Rodríguez Gaviria, Marianela; De Villa Correa, María Andrea
    This research reviews existing literature on the selection of international markets and entry modes to understand the process and the factors associated with these two decisions and to identify the concepts, tools, and models that companies use in their analysis of these two key decisions for internationalization -- From a systematic review of academic journals, practitioner journals, and academic texts of great relevance to the theme of study, I evidence that the academic literature has focused on the theoretical approaches associated to the decision of the modes of entry -- In addition, the academic and practitioner literatures show an absence of a guiding tool to address the process of analysis involved in the selection of international markets and modes of entry -- Consequently, this research proposes a guiding tool to address these two decisions, through six strategic questions that arise from a vision of international markets as a source of potential clients and from a vision of international markets as a source of advantages by location – The proposed tool also explains what concepts, tools, and models exist in the fields of strategy and international strategy, which are applicable to the suggested levels of analysis -- Finally, I reveal how multilatinas have responded to each one of the six strategic questions of the guiding tool -- For further research, I propose to explore how other companies have responded to these six strategic questions, and suggest to explore the creation of other concepts, tools or models that can complement and enrich the suggested different levels of analysis